Headline News
EVERYBODY RUNS: Your Smartphone Location-Aware Data Is Being Used And Sold Without Your Consent
As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever app you have open at the time—and as popular apps harvest your lucrative location data, the potential for leaking or exploiting this data has never been higher.
As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever app you have open at the time—and as popular apps harvest your lucrative location data, the potential for leaking or exploiting this data has never been higher.
EDITOR’S NOTE: When the movie Minority Report was released back in 2007, audiences were thrilled to see the technological marvels that would come true for some future generation down the line. Funny thing is, though, just about everything shown in the movie has already come true, including the persistent mobile advertising that follows your every move. The every move of billions of people all being tracked and recorded by a personal device in their pocket…and it’s not even the mark of the beast yet. Imagine that.
It’s true that your smartphone’s location-tracking capabilities can be helpful, whether it’s alerting you to traffic or inclement weather. That utility is why so many of us are giving away a great deal more location data than we probably realize. Every time you say “yes” to an app that asks to know your location, you are also potentially authorizing that app to sell your data.
Dozens of companies track location and/or serve ads based on this data. They aim to compile a complete record of where everyone in America spends their time, in order to chop those histories into market segments to sell to corporate advertisers.
Marketers spent $16 billion on location-targeted ads served to mobile devices like smartphones and tablets in 2017. That’s 40% of all mobile ad spending, research firm BIA/Kelsey estimates, and it expects spending on these ads to double by 2021.
The data required to serve you any single ad may pass through many companies’ systems in milliseconds—from data broker to ad marketplace to an agency’s custom system. In part, this is just how online advertising works, where massive marketplaces hold ongoing high-speed auctions for ad space.
But the fragmentation also is due to a very real fear of the public backlash and legal liability that might occur if there were a breach. Imagine the Equifax breach, except instead of your Social Security number, it’s everywhere you’ve been, including your home, your workplace and your children’s schools.
The fix, at least for now, is that with most individual data vendors holding only parts of your data, your complete, identifiable profile is never all in one place. Giants like Google and Facebook , who do have all your data in one place, say they are diligent about throwing away or not gathering what they don’t need, and eliminating personally identifying information from the remainder.
Yet as the industry and the ways to track us expand, the possibility that our whereabouts will be exposed multiplies.
If you’ve ever felt clever because an app on your phone asked to track your location and you said no, this should make you feel a little less smug: There are plenty of ways to track you without getting your permission. Some of the most intrusive are the easiest to implement.
Your telco knows where you are at all times, because it knows which cell towers your phone is near. In the U.S., how much data service-providers sell is up to them.
Another way you can be tracked without your knowing it is through any open Wi-Fi hot spot you might pass. If your phone’s Wi-Fi is on, you’re constantly broadcasting a unique MAC address and a history of past Wi-Fi connections. Retailers sometimes use these addresses to identify repeat customers, and they can also use them to track you as you go from one of their stores to another.
WeatherBug, one of the most popular weather apps for Android and iPhone, is owned by the location advertising company GroundTruth. It’s a natural fit: Weather apps need to know where you are and provide value in exchange for that information. But it also means that app is gathering data on your location any time the app is open—and even when it isn’t, if you agreed to always let it track your location. That data is resold to others.
GroundTruth also gathers location data from “over a hundred thousand” other apps that have integrated bits of its code, says company president Serge Matta, who declined to disclose which apps. App makers agree to harvest location data because it grants them access to GroundTruth’s mobile advertising network.
This data is what enables marketers like Jack in the Box to push an advertiser’s message to potential customers near its restaurants. A typical engagement includes pushing location-based promotions or coupons through mobile ads, says Iwona Alter, Chief Marketing Officer of Jack in the Box.
Every month GroundTruth tracks 70 million people in the U.S. as they go to work in the morning, come home at night, surge in and out of public events, take vacations, you name it. source
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Now The End Begins is your front line defense against the rising tide of darkness in the last days before the rapture of the church
HOW TO DONATE: Click here to view our GoFundMe page
NTEB has been hit with some serious bills related to our operating costs in 2018, the price of everything is going up! So we have prayerfully decided to extend our fundraiser into the springtime, specifically to May 14th, 2018. Without your generous support of this ministry, we would not be able to continue operating.
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the building of the recording studio, but it also goes to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. Even all the way to South Africa. We even restarted our weekly radio Bible study on Sunday nights again, thanks to your generous donations.
Personally, I hate having to hold a fundraiser, I truly do. If I had them money I would give it all personally and never ask anyone for a penny. In fact, I have given everything I have to this ministry. But the Lord knows better than I do, and I believe with all my heart that He is asking all of you to invest in this ministry as well.
But whatever you do, don’t do nothing. Time is short and we need your help right now. If every one of the 12,426 people on our daily mailing list gave $2.50, we would reach our goal immediately. If every one of our 151,913 followers on Facebook gave $1.00 each, we would reach 600% of our goal. The same goes for our 13,500 followers on Twitter. But sadly, many will not give, so we need the ones who can and who will give to be generous. As generous as possible.
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)
HOW TO DONATE: Click here to view our GoFundMe page
Free Bible Program
200 King James Bibles To The Tomoka Correctional Institution In Daytona Beach And A Single Ruckman Reference Bible To An Inmate In Rikers Island
Please pray for the inmates at the Tomoka Correctional Institution and the one inmate at Rikers Island who will be receiving God’s word through Bibles Behind Bars
Bibles Behind Bars, thanks to all y’all’s prayers and support, is off to a fast start with Bibles and books sent to the Delta Regional Unit in Arkansas, the Monroe Correctional Complex in Washington State, the Central Florida Reception Center in Orlando as well as Orange County Corrections also in Orlando. Today we received 2 requests, one for 200 Bibles to be sent to the Tomoka Correctional Institution in Daytona Beach, and an urgent request for a single Ruckman Reference Bible to be sent to an inmate housed at America’s most notorious jail, Rikers Island in New York. The belly of the Beast!
“Let the sighing of the prisoner come before thee; according to the greatness of thy power preserve thou those that are appointed to die;” Psalms 79:11 (KJB)
The request for the single Ruckman Reference Bible came to us from an inmate advocacy group in New York City, on behalf of the inmate who was being given a very hard time when he asked to have a Bible. Rikers Island jail is predominately Muslim, with mostly Muslim chaplains along with one or two Catholic Chaplains, so getting a Bible is a lot harder than you think it might be. We sent that Bible out, and ask you to pray for this inmate (name withheld), as well as us being able to put many more Bibles into Rikers. What a blessing that would be! Also pray for the hundreds of souls at Tomoka who will soon be receiving King James Bibles as well. Come help us, Christian, we need you!
- HOW TO DONATE: Click here to view our WayGiver Funding page
If God has prospered you, please take a moment to click on the donate button to help us in this monumental task of providing King James Bibles, New Testaments, scripture portions, gospel tracts as well as Spanish Bibles to inmates in jails and prisons from Florida to Alaska, and every state in between. We need your prayers, we need your generous financial support, and we need you to stand with us in the closing days of the Church Age. Thank you so very much, TO THE FIGHT!!!
NOTE: If you need a 501 C3 Letter of Donation for tax purposes, please send your donation to:
NTEB Ministries
1340 N Great Neck Rd.
Ste. 1272-129
Virginia Beach, VA 23454.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
European Union
WORLD WAR TRUMP: European Nations Like Germany, France And The United Kingdom Sending Troops To Defend Greenland From A United States Takeover
European troops arrived in Greenland to back Denmark as talks with the United States exposed deep rifts over the Arctic island’s future and security
This article makes the 11,591st article that I have personally written over the past 17 years, and believe me when I tell you, the headline at the top of this page is the strangest one I have ever done. I know, I talk all the time about the coming world war, and give all sorts of facts, figures and scriptures to make my case, but when it actually begins to come to pass, it is a strange feeling. Only the Lord knows how far this will go, but at least for the moment, the wheels are in motion.
“Behold ye among the heathen, and regard, and wonder marvellously: for I will work a work in your days, which ye will not believe, though it be told you.” Habakkuk 1:5 (KJB)
While the MAGA Movement may be salivating at the thought of Trump taking Greenland by military force, the majority of rationally-thinking Americans do not want to acquire the island in such a manner. Indeed moves like that are precisely where world wars come from. Someone earlier today suggested that they suspect that Donald Trump may have recently had a stroke by way of attempting to explain his ever-increasing irrational behavior. At his age, that could certainly be true, but I am still sticking to my original hypothesis that the warning shot to his right ear is what is driving him closer and closer to the brink of war. Keep your eyes on Germany and France, that’s where the last two world wars came from.
European troops arrive in Greenland to support Denmark amid dispute with the United States
FROM SCRIPPS NEWS: Troops from several European countries, including France, Germany, the UK, Norway and Sweden, are arriving in Greenland in a show of support for Denmark as talks between representatives of Denmark, Greenland and the U.S. on Wednesday highlighted “fundamental disagreement” between the Trump administration and European allies on the future of the Arctic island.
Denmark announced it would increase its military presence in Greenland on Wednesday and several European partners started sending symbolic numbers of troops on that day, just as the Danish and Greenlandic foreign ministers were preparing to meet with White House representatives in Washington. The troop movements were intended to portray unity among Europeans and send a signal to U.S. President Donald Trump that an American takeover of Greenland is not necessary as NATO together can safeguard the security of the Arctic region amid rising Russian and Chinese interest.
Look at Emmanuel Macron with a darkened right eye, calling for a massive weapons buildup in Europe. “Woe to the idol shepherd that leaveth the flock! the sword shall be upon his arm, and upon his right eye: his arm shall be clean dried up, and his right eye shall be utterly… pic.twitter.com/c7s6VV2eOX
— Now The End Begins (@NowTheEndBegins) January 15, 2026
“The first French military elements are already en route” and “others will follow,” French President Emmanuel Macron announced Wednesday, as French authorities said about 15 soldiers from the mountain infantry unit were already in Nuuk for a military exercise.
Germany will deploy a reconnaissance team of 13 personnel to Greenland on Thursday, its Defense Ministry said.
On Thursday, Danish Defense Minister Troels Lund Poulsen said the intention was “to establish a more permanent military presence with a larger Danish contribution,” according to Danish broadcaster DR. He said soldiers from several NATO countries will be in Greenland on a rotation system.
Danish Foreign Minister Lars Løkke Rasmussen, flanked by his Greenlandic counterpart Vivian Motzfeldt, said Wednesday that a “fundamental disagreement” over Greenland remains with Trump after they held highly anticipated talks at the White House with Vice President JD Vance and Secretary of State Marco Rubio. Rasmussen added that it remains “clear that the president has this wish of conquering over Greenland” but that dialogue with the U.S. would continue at a high level over the following weeks. Inhabitants of Greenland and Denmark reacted with anxiety but also some relief that negotiations with the U.S. would go on and European support was becoming visible. READ MORE
Several European countries and NATO allies send troops to Greenland
Military personnel from several NATO countries including Germany, France, Sweden and Norway headed to Greenland on Thursday as Denmark and its allies prepared for exercises to try to assure US President Donald Trump over its security as he pushes to acquire the island.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
Headline News
Iran Closes Airspace In Move That Signals An Attack By Either Israel Or The United States May Be Imminent
Many European nations as well as the United States have issued an ‘urgent warning’ for their citizens to leave Iran immediately as airspace is closed tight
The world is holding its collective breath right now, waiting for a strike on the imperiled Iranian regime that nearly all outlets say could happen at any moment. The Middle East has literally closed its doors, with as many foreign nations evacuated as possible. Donald Trump has promised the US would strike if they killed their citizens, and with the death toll now over 12,000, the moment of truth has arrived. Will he or won’t he?
“And this is the writing that was written, MENE, MENE, TEKEL, UPHARSIN.” Daniel 5:25 (KJB)
Everywhere around the world you look right now, nearly all of it seems to be up for grabs and in motion, and one man is there in the middle of it as perhaps the greatest change agent that exists in politics right now. Steve Bannon calls Donald Trump ‘the Disrupter’, and very few could successfully argue against that. Everywhere he goes and everything he touches becomes hyper-polarized and infused with chaos and turmoil. While the world waits to see what he will do in Iran, Europe is already planning to withstand him in Greenland. The world is indeed realigning itself right now, with the pieces being moved around to prepare for the arrival of the soon-coming 7-year kingdom, and the man who will run it.
Iran closes airspace as Western military official says signals show US attack ‘imminent’
FROM THE JERUSALEM POST: Iran has issued a NOTAM (Notice to Airmen) late on Wednesday night, closing its airspace to all flights, as Western military officials say US military action in the country is “imminent.” Flight tracker websites showed the airspace over Iran and Iraq emptying rapidly prior to the NOTAM’s issuing. The advisory is valid for a little more than two hours, Flightradar24 said.
“All the signals are that a US attack is imminent, but that is also how this administration behaves to keep everyone on their toes. Unpredictability is part of the strategy,” a Western military official told Reuters later on Wednesday.
Shortly before the NOTAM was issued, US President Trump held a press conference in which he said he was told that the killings in Iran had stopped. When asked if the US was still considering military action, Trump answered, “We’re going to watch and see what the process is.”
One of the main driving forces behind the protests of the Iranian people against the regime was the PROMISE of President Donald Trump to step in and help them obtain their freedom. Trump has now broken that promise and abandoned the Iranians who trusted him. @POTUS @WhiteHouse pic.twitter.com/jriuWnU2JV
— Now The End Begins (@NowTheEndBegins) January 15, 2026
Both Poland and Italy have urged their citizens to leave Iran immediately. The British embassy in Tehran has been temporarily closed. Less than 24 hours before, the US had urged its own citizens to leave. The US has also withdrawn military personnel from the US military’s Al Udeid Air Base in Qatar. READ MORE
Trump to STRIKE Iran ‘in next 24hrs’ and could launch Tomahawk missiles
A US military strike on Iran is imminent, officials have warned as the world is waiting with bated breath amid fears the first protester has already been executed. American troops and staff have started withdrawing from key military bases across the Middle East as tensions escalate in the region.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
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