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EVERYBODY RUNS: Your Smartphone Location-Aware Data Is Being Used And Sold Without Your Consent

As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever app you have open at the time—and as popular apps harvest your lucrative location data, the potential for leaking or exploiting this data has never been higher.

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As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever app you have open at the time—and as popular apps harvest your lucrative location data, the potential for leaking or exploiting this data has never been higher.

EDITOR’S NOTE: When the movie Minority Report was released back in 2007, audiences were thrilled to see the technological marvels that would come true for some future generation down the line. Funny thing is, though, just about everything shown in the movie has already come true, including the persistent mobile advertising that follows your every move. The every move of billions of people all being tracked and recorded by a personal device in their pocket…and it’s not even the mark of the beast yet. Imagine that.

It’s true that your smartphone’s location-tracking capabilities can be helpful, whether it’s alerting you to traffic or inclement weather. That utility is why so many of us are giving away a great deal more location data than we probably realize. Every time you say “yes” to an app that asks to know your location, you are also potentially authorizing that app to sell your data.

Dozens of companies track location and/or serve ads based on this data. They aim to compile a complete record of where everyone in America spends their time, in order to chop those histories into market segments to sell to corporate advertisers.

Marketers spent $16 billion on location-targeted ads served to mobile devices like smartphones and tablets in 2017. That’s 40% of all mobile ad spending, research firm BIA/Kelsey estimates, and it expects spending on these ads to double by 2021.

The data required to serve you any single ad may pass through many companies’ systems in milliseconds—from data broker to ad marketplace to an agency’s custom system. In part, this is just how online advertising works, where massive marketplaces hold ongoing high-speed auctions for ad space.

But the fragmentation also is due to a very real fear of the public backlash and legal liability that might occur if there were a breach. Imagine the Equifax breach, except instead of your Social Security number, it’s everywhere you’ve been, including your home, your workplace and your children’s schools.

The fix, at least for now, is that with most individual data vendors holding only parts of your data, your complete, identifiable profile is never all in one place. Giants like Google and Facebook , who do have all your data in one place, say they are diligent about throwing away or not gathering what they don’t need, and eliminating personally identifying information from the remainder.

Yet as the industry and the ways to track us expand, the possibility that our whereabouts will be exposed multiplies.

If you’ve ever felt clever because an app on your phone asked to track your location and you said no, this should make you feel a little less smug: There are plenty of ways to track you without getting your permission. Some of the most intrusive are the easiest to implement.

Your telco knows where you are at all times, because it knows which cell towers your phone is near. In the U.S., how much data service-providers sell is up to them. 

Another way you can be tracked without your knowing it is through any open Wi-Fi hot spot you might pass. If your phone’s Wi-Fi is on, you’re constantly broadcasting a unique MAC address and a history of past Wi-Fi connections. Retailers sometimes use these addresses to identify repeat customers, and they can also use them to track you as you go from one of their stores to another.

WeatherBug, one of the most popular weather apps for Android and iPhone, is owned by the location advertising company GroundTruth. It’s a natural fit: Weather apps need to know where you are and provide value in exchange for that information. But it also means that app is gathering data on your location any time the app is open—and even when it isn’t, if you agreed to always let it track your location. That data is resold to others.

GroundTruth also gathers location data from “over a hundred thousand” other apps that have integrated bits of its code, says company president Serge Matta, who declined to disclose which apps. App makers agree to harvest location data because it grants them access to GroundTruth’s mobile advertising network.

This data is what enables marketers like Jack in the Box to push an advertiser’s message to potential customers near its restaurants. A typical engagement includes pushing location-based promotions or coupons through mobile ads, says Iwona Alter, Chief Marketing Officer of Jack in the Box.

Every month GroundTruth tracks 70 million people in the U.S. as they go to work in the morning, come home at night, surge in and out of public events, take vacations, you name it. source

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Now The End Begins is your front line defense against the rising tide of darkness in the last days before the rapture of the church

HOW TO DONATE: Click here to view our GoFundMe page

NTEB has been hit with some serious bills related to our operating costs in 2018, the price of everything is going up! So we have prayerfully decided to extend our fundraiser into the springtime, specifically to May 14th, 2018. Without your generous support of this ministry, we would not be able to continue operating.

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the building of the recording studio, but it also goes to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. Even all the way to South Africa. We even restarted our weekly radio Bible study on Sunday nights again, thanks to your generous donations.

Personally, I hate having to hold a fundraiser, I truly do. If I had them money I would give it all personally and never ask anyone for a penny. In fact, I have given everything I have to this ministry. But the Lord knows better than I do, and I  believe with all my heart that He is asking all of you to invest in this ministry as well.

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But whatever you do, don’t do nothing. Time is short and we need your help right now. If every one of the 12,426 people on our daily mailing list gave $2.50, we would reach our goal immediately. If every one of our 151,913 followers on Facebook gave $1.00 each, we would reach 600% of our goal. The same goes for our 13,500 followers on Twitter. But sadly, many will not give, so we need the ones who can and who will give to be generous. As generous as possible.

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)

HOW TO DONATE: Click here to view our GoFundMe page


 

Conspiracy Theory

PROPHECY NEWS MIDWEEK UPDATE: Today Is Day #7 Of A Complete And Total Media Blackout Of Benjamin Netanyahu Who Has Nothing To Say About The War

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Where Is Bibi? Israeli Prime Minister Benjamin Netanyahu Missing From Public View Since March 12 As Deafening Media Silence Raises Serious Questions

A sitting Israeli prime minister like Benjamin ‘Bibi’ Netanyahu does not just “disappear” from public view for days on end without explanation — not in a region that is the geopolitical epicenter of the world, and certainly not in a time when every move in the Middle East is tied directly to end times momentum. When the cameras go dark and the microphones go silent, that’s not transparency — that’s control. This is exactly the kind of thing that should make people stop, look twice, and start asking real questions instead of passively consuming whatever narrative is handed to them.

“Wherefore hear the word of the LORD, ye scornful men, that rule this people which is in Jerusalem.” Isaiah 28:15 (KJB)

And let’s be honest about something: if this were any other world leader, the corporate media would be running 24/7 countdown clocks, panels of “experts,” and breathless speculation. But here? Near-total silence. That tells you everything you need to know.

The question isn’t just “Where is Bibi?” — the question is why aren’t they telling you? This is how narrative management works. Information is not released based on truth — it’s released based on timing, strategy, and desired outcome. When something doesn’t fit the script, it gets buried, delayed, or outright ignored. That’s not journalism, that’s gatekeeping. From a prophetic standpoint, Israel is always front and center, exactly where your King James Bible says it will be. Everything that happens in that tiny strip of land has global consequences, and leaders like Netanyahu are not just political figures — they are key players on a stage that is moving, inch by inch, toward the time of Jacob’s trouble. You are watching the pieces move.

“Alas! for that day is great, so that none is like it: it is even the time of Jacob’s trouble; but he shall be saved out of it.” Jeremiah 30:7 (KJB)

Whether this absence is strategic, medical, political, or something else entirely, one thing is certain — when information is withheld, it is because someone, somewhere, has decided you are better off not knowing. And that is always when you should lean in closer, not back away. Keep your eyes open. Watch Israel. Watch the silence just as much as you watch the headlines. Because sometimes what they don’t say is the biggest story of all.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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Drones

FALSE FLAG ALERT: As Unidentified Drones Tauntingly Fly Over The Homes Of Marco Rubio And Pete Hegseth, The Pentagon Is Apparently Powerless To Stop It

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U.S. officials detected unidentified drones above the Washington Army base where Secretary of State Marco Rubio and Defense Secretary Pete Hegseth live, according to three people briefed on the situation.

Let’s not pretend this is normal. You’re being told in the news this morning that drones — some of them possibly drones from foreign-made Shahed-type platforms — are flying over or near sensitive locations tied to high-level government figures like Marco Rubio and Pete Hegseth… and that, according to Pete Hegseth, the all-powerful and maximumly lethal Department of War is essentially shrugging its shoulders and unable to do anything about it? We’ve seen this movie before, and we know how it ends.

“Then I turned, and lifted up mine eyes, and looked, and behold a flying roll.” Zechariah 5:1 (KJB)

The same Pentagon that can track a heat signature halfway across the world, the same system that can lock onto a moving target from space, the same military that spends hundreds of billions of dollars annually on air defense, radar, and ISR (intelligence, surveillance, reconnaissance) — suddenly can’t identify or stop a handful of slow-moving drones over domestic airspace? That can only mean one thing – get ready for a major false flag event. World War Trump is not going as planned, and people really haven’t done their patriotic duty to forget about the Epstein Files, so cue the ‘Jersey Drones’ and let’s get ourselves a distraction. I know this much, if our government cannot, or will not, stop drones from flying over the homes of important cabinet members like Marco Rubio and Pete Hegseth, what do you think they’ll do for me and you? You know.

Drones over base where Rubio, Hegseth live raise security concerns

FROM THE WASHINGTON POST: The military is monitoring potential threats more closely because of the heightened alert level as the United States and Israel strike Iran, according to a senior administration official who spoke on the condition of anonymity to discuss sensitive security matters. Multiple drones were spotted over Fort Lesley J. McNair on a single night in the last 10 days, the official said, prompting increased security measures and a meeting at the White House to discuss how to respond.

The drone sightings in Washington come as the U.S. issued a global security alert for overseas diplomatic posts and locked down several domestic bases because of threats. This week, Joint Base McGuire-Dix-Lakehurst in New Jersey and MacDill Air Force Base in Florida raised their force protection level to Charlie — a designation that means the commander has intelligence indicating an attack or danger is possible. The only higher alert level, Delta, is for when an attack has occurred or is anticipated.

The drones over Fort McNair prompted officials to weigh relocating Rubio and Hegseth, two of the people briefed said. The senior administration official said the secretaries haven’t moved. Their quarters on the base were publicly reported by multiple outlets in October. Chief Pentagon spokesman Sean Parnell declined to discuss the drones. “The department cannot comment on the secretary’s movements for security reasons, and reporting on such movements is grossly irresponsible,” he said. The State Department did not respond to requests for comment.

Twice this week officials locked down facilities at MacDill Air Force Base, home to U.S. Central Command, which is responsible for U.S. military operations against Iran. The FBI is now investigating a suspicious package that closed the base’s visitors center for hours Monday, and on Wednesday an unspecified security incident left the base under a shelter-in-place order for hours, the base said in a statement.

“To ensure the safety and security of our people and the mission, commanders adjust their installation’s security posture in accordance with local threat assessments,” an Air Force spokesperson said in a statement.

On Tuesday, the State Department ordered all U.S. diplomatic posts worldwide to “immediately” undertake security evaluations, citing “the ongoing and developing situation in the Middle East and the potential for spillover effects,” according to a cable reviewed by The Washington Post.

Fort McNair houses the National Defense University and some of the Pentagon’s most senior military officials. The base has not traditionally housed political leaders, but a growing number of Trump officials, including outgoing Department of Homeland Security Secretary Kristi L. Noem, have moved onto area bases, citing security concerns. McNair is conveniently located close to Capitol Hill and the White House. But it does not have the same safety buffer as other bases in the capital region.

Similar drone threats surfaced surrounding President Donald Trump and other top officials in recent years as Iranian leaders sought revenge for the U.S. strike that killed Iranian general Qasem Soleimani in 2020, according to U.S. officials spanning both the Trump and Biden administrations. READ MORE

Amid the escalating Middle East conflict, where Iran is targeting Gulf nations, US officials spotted unidentified drones over a Washington Army base housing Secretary of State Marco Rubio and Defense Secretary Pete Hegseth. Authorities have not yet determined the drones’ origin.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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Free Bible Program

Chaplain Huseth At The Baldwin County Sheriff’s Correctional Center In Alabama Has Reached Out To Let Us Know Of Their Need For Bibles

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Inmates Inside Baldwin County Jail In Alabama Are Actively Asking For King James Bibles As Chaplain Huseth Reaches Out With Urgent Need

The Baldwin County Sheriff’s Corrections Center (BCSCC) is a full-service detention facility located in Bay Minette, Alabama. Operated by the Baldwin County Sheriff’s Office (BCSO), it houses adult male and female inmates, including pre-trial detainees, those serving misdemeanor sentences, and federal inmates under contract with the U.S. Marshals Service. In 2025, they underwent a $70 million dollar expansion of their faculties, not a penny of which was allocated to purchasing Bibles. Chaplain Huseth can’t find Bibles for his inmates anywhere, so he turned to us.

Whereof I am made a minister, according to the dispensation of God which is given to me for you, to fulfil the word of God;” Colossians 1:25 (KJB)

While most of the world rushes headlong into darkness, something very different is happening behind the locked doors of the Baldwin County Sheriff’s Correctional Center in Alabama. Chaplain Huseth has reached out to Bibles Behind Bars with an urgent request—not for programs, not for counseling, not for religion—but for King James Bibles. They don’t want entertainment. They don’t want rehabilitation theory. They want the word of God.

Inside those cells are men and women who have run out of road. The noise is gone and the distractions have faded away. And for many of them, perhaps for the first time in their lives, they are being forced to think about sin, judgment, and eternity. And when that happens, something incredible begins to take place, they start asking for a Bible. That’s not coincidence. That’s the Holy Spirit of God moving in a place most people will never go.

We have seen it again and again through Bibles Behind Bars: jailhouses turning into mission fields, hardened criminals sitting quietly reading Scripture, and men who never cared about God suddenly unable to put the Book down. Because when the word of God goes in, everything changes. Right now, Baldwin County is wide open. Right now, souls are ready. Right now, there is a chaplain standing in the gap asking for the one thing that can actually change a man from the inside out. The question isn’t whether the need is real. The question is—will we answer it? We need you, Christian, come help us!

If God has prospered you, please take a moment to click on the donate button to help us in this monumental task of providing King James Bibles, New Testaments, scripture portions, gospel tracts as well as Spanish Bibles to inmates in jails and prisons from Florida to Alaska, and every state in between. We need your prayers, we need your generous financial support, and we need you to stand with us in the closing days of the Church Age. Thank you so very much, TO THE FIGHT!!!


NOTE: If you need a 501 C3 Letter of Donation for tax purposes, please send your donation to:

NTEB Ministries
1340 N Great Neck Rd.
Ste. 1272-129
Virginia Beach, VA 23454.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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