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Amazon ‘Rekognition’ Being Marketed To Law Enforcement To Create Nationwide Surveillance Network

Amazon is marketing Rekognition for government surveillance. According to its marketing materials, it views deployment by law enforcement agencies as a “common use case” for this technology. Among other features, the company’s materials describe “person tracking” as an “easy and accurate” way to monitor people.

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Amazon says Rekognition can be used to identify “people of interest,” raising the possibility that those labeled suspicious by governments will be seen as fair game for Rekognition surveillance. It also says Rekognition can monitor “all faces in group photos, crowded events, and public places such as airports,” at a time when Americans are joining public protests at unprecedented levels.

“And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.” Revelation 13:16,17 (KJV)

Google started out as the newest search engine in 1998, created by two college nerds, but soon would come to rule the cyberworld to such a high degree that the mere act of looking something up in an online search is called ‘googling’ it. Well, little baby Google grew up, and powered by unheard levels of ad revenue, to spend billions on AI, billions on robot technology, and is making billions with lucrative government projects in the Pentagon’s top-secret unit known as DARPA.

Oh yeah, almost forgot, shortly after engaging with the Pentagon, Google dropped their famous corporate motto of ‘Don’t Be Evil‘. Hmm…wonder why they got rid of that? But I digress, we are here to discuss what’s happening now at the company that just eclipsed Google, the Jeff Bezos behemoth called Amazon.

From the LA Times: When Jeff Bezos launched Amazon.com in 1994, he gave himself a 30% chance of success — slightly better than the 1 in 10 odds for Internet start-ups.“That’s actually a very liberating expectation, expecting to fail,” he said to Time magazine when it named him Person of the Year in 2000. By then, sales had ticked past $1 billion, but the company had yet to turn a profit. Some analysts remained skeptical that Bezos could deliver on his plan to sell everything and anything. (“Anything with a capital A,” he told Time.)

But two decades after its launch, Amazon has conquered online retail, racking up $136 billion in sales in 2016. It’s also taken on cloud computing, tech gadgets and the entertainment world. With its blockbuster announcement Friday that it is buying upscale grocery chain Whole Foods, Amazon now plans to upend yet another industry: grocery stores.

As consumers increasingly rely on the Seattle-based e-commerce giant, it’s hard to remember a time when Amazon sold only one product: books. “There’s virtually nothing left that they haven’t touched,” said Kelly O’Keefe, professor at the Virginia Commonwealth University Brandcenter. (read more at the Los Angeles Times)

In 2018, Amazon is so big and so all -pervasive that fully comprehending their scope and influence is nearly impossible to achieve. Online there is no one larger, nobody. Offline, they own the Washington Post, Whole Foods, and are purchasing up other marquee name businesses left and right. And then there’s the home monitoring system called Echo.

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Amazon Echo is a brand of smart speakers developed by Amazon. The devices connect to the voice-controlled intelligent personal assistant service Alexa, which responds to the name “Alexa”. This “wake word” can be changed by the user to “Amazon”, “Echo” or “Computer”. The device is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic and other real-time information. It can also control several smart devices acting as a home automation hub. (read more on Wikipedia)

Echo is the hardware, and Alexa is the software, that’s easy, right? Well, it seems that Alexa has been listening to every word spoken in the homes that Echo is installed in, recording everything she hears, and then storing it over on Amazon’s cloud service.  In short, in millions of homes all across America right now, all their conversations are being monitored and recorded.

That’s brings us to Amazon’s latest venture, Rekognition.

Released officially in November of 2017, the official Amazon press release said this: “Amazon Rekognition today announces three new features: detection and recognition of text in images, real-time face recognition across tens of millions of faces, and detection of up to 100 faces in challenging crowded photos. Customers who are already using Amazon Rekognition for face verification and identification will experience up to a 10% accuracy improvement in most cases. Customers can also detect, analyze, and index up to 100 faces (up from 15) in a single image. With this improvement, you can accurately capture demographics and analyze sentiments for all faces in group photos, crowded events, and public places such as airports and department stores.” (read the rest on Amazon)

With the bugs all worked out, Amazon has taken the next step, partnering with law enforcement to create a real-time facial recognition surveillance system.

From the ACLU: “Amazon is marketing Rekognition for government surveillance. According to its marketing materials, it views deployment by law enforcement agencies as a “common use case” for this technology. Among other features, the company’s materials describe “person tracking” as an “easy and accurate” way to investigate and monitor people. Amazon says Rekognition can be used to identify “people of interest,” raising the possibility that those labeled suspicious by governments — such as undocumented immigrants or Black activists— will be seen as fair game for Rekognition surveillance. It also says Rekognition can monitor “all faces in group photos, crowded events, and public places such as airports,” at a time when Americans are joining public protests at unprecedented levels.” (read the rest on ACLU.com)

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VISIT THE NTEB MARK OF THE BEAST STORY ARCHIVE

In conclusion, what does all this mean? It means that what used to be far-flung science fiction stories are now everyday reality that gets advanced updated about every 6 months. The marketing is so warm, so fuzzy and so ‘consumer friendly’ that the true intent slips right past most people, even past most Christians. Especially the ones that attend churches who focus on laser lights and rock music instead of teaching on Bible doctrine and prophecy.

The Mark of the Beast system is not only being created, it is well underway and nearing completion. Soon, the only thing that will be missing with be the Beast himself, but he’ll arrive in the time of Jacob’s trouble after the Pretribulation Rapture of the Church.

And when he does, he will be quite please to his system all ready and waiting for him to take over.

“Behold, I have told you before.” Matthew 24:25 (KJV)

 

 


 

Donald Trump

HELL WILL REIGN DOWN: Trump Threatens Iran With An End Times Holy War Ripped From The Book Of Revelation If They Don’t Make Peace In 48 Hours

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Trump Warns Iran “All Hell Will Reign Down” In 48 Hours, And That Strange Word Choice May Reveal A Little More Than He Intended

President Donald Trump just dropped one of the most explosive warnings of this entire Iran confrontation, posting on Truth Social: “Remember when I gave Iran ten days to MAKE A DEAL or OPEN UP THE HORMUZ STRAIT. Time is running out – 48 hours before all Hell will reign down on them. Glory be to GOD! President DONALD J. TRUMP.” Multiple current outlets and live reports quoted that post verbatim on April 4, 2026, as Trump tied the ultimatum to his earlier ten-day deadline over the Strait of Hormuz.

Hell from beneath is moved for thee to meet thee at thy coming: it stirreth up the dead for thee, even all the chief ones of the earth; it hath raised up from their thrones all the kings of the nations.” Isaiah 14:9 (KJB)

This is not merely another political post. This is the language of countdown, consequence and collision. Trump is telling Iran that the clock is nearly spent, that the deadline is real, and that failure to comply will bring devastating force. The Strait of Hormuz is not some minor patch of water. It is one of the most strategic choke points on the face of the earth, and whenever that narrow passage is threatened, the whole world feels it. Oil markets feel it, shipping lanes feel it, militaries feel it, and world governments feel it. So when Trump says “open up the Hormuz Strait” and attaches a 48-hour warning to it, he is not playing word games. He is putting the entire region on notice.

But there is something else in Trump’s Truth Social post that absolutely jumps off the page. Trump did not say hell would “rain” down. He said hell would reign down. Meaning Hell will begin to rule on Earth.

Now maybe some people will dismiss that as a typo. Maybe it was, I don’t know. But words matter, and when a world leader is issuing a fiery public threat in the middle of a fast-moving regional crisis, every syllable carries weight. “Rain down” would mean destruction falling from above. But “reign down” carries a very different flavor altogether. Reign speaks of rule. Reign speaks of authority. Reign speaks of dominion imposed by superior power. That one word transforms the sentence from a mere threat of attack into something that sounds like judgment descending with force and rule attached to it. That is what makes this so striking. Whether Trump intended it or not, “reign” gives the whole statement an apocalyptic tone. It sounds less like a military response and more like a pronouncement. It sounds like power enthroned. It sounds like punishment backed by dominion. It sounds like the kind of language that reveals the deeper spirit of the moment. America is no longer whispering to Iran through diplomatic back channels. America is standing at the edge of the battlefield, pointing directly at Tehran, and warning that the next move may bring apocalyptic fire.

For years now, the Middle East has been a boiling cauldron, each fresh crisis drawing the nations one step closer to open alignment, open hostility and open war. Iran has long been a chief agent of chaos in the region, using proxies, terror, shipping threats and military posturing to push the entire area toward ignition. Now the Strait of Hormuz once again stands in the center of the storm, and Trump has decided that the time for measured talking points is over.

This is where we are on the end times timeline. Not in an age of peace, but in an age of ultimatums. Not in a season of calm, but in a season of escalation. Not in a world stepping back from the brink, but in one racing toward it. President Trump may indeed see his ‘Hell Will Reign Down’ threat come to pass in ways he’s never dreamt of. Or maybe he will TACO and forget all about it entirely. You never know with Trump.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

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But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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Gospel Witness Billboard Program

Just In Time For Resurrection Sunday, A New Gospel Witness Billboard Proclaiming Salvation Through The Shed Blood Of Jesus Christ On The Cross Goes Up

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On this Resurrection weekend, NTEB is proclaiming new life through the shed blood of Jesus Christ to a lost and dying world

The NTEB Gospel Witness Billboard Program continues going at full-speed ahead here in its sixth year of operation, proclaiming new life in Jesus Christ with a message that takes less than 3 seconds to read while traveling past it at an average of 60 miles per hour. We are working on one right now that will go up somewhere in Tennessee shortly, please pray for that, and this one you see in the photo at the top of this article that went up yesterday in Baton Rouge, Louisiana.

In whom we have redemption through his blood, the forgiveness of sins, according to the riches of his grace;” Ephesians 1:7 (KJB)

If you don’t believe that we live in a lost and dying world that has rejected Jesus Christ, just go read today’s headlines for 60 seconds and you will. But it is into this fallen world that Jesus Christ first appeared, and it is into this fallen world that we who are His witnesses are called to bear witness to the death, burial and resurrection of Jesus on the third day according to the scriptures. Our billboards over the past six years have generated more than a billion views, and only the Judgment Seat of Christ will reveal just what manner of fruit was gained through this outreach. Please pray for the Gorzell family at Broken Pieces Ministries whom we partner with in this billboard, that the Lord will give them fruit, more fruit and much fruit for their labours.

How about you, Christian? Will you come and partner with all of us here at Now The End Begins to keep these billboards up? It costs thousands of dollars per month to do it, and we reach millions of people in the process. If God has prospered you, prayerfully consider clicking on the donate link to help us. We can’t do it without you. 

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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Showing Themselves To Be Neither ‘Decimated’ Nor ‘Obliterated’, Iran Shoots Down American Aircraft At Will As World War Trump Takes A Dark New Turn

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Neither decimated nor obliterated, Iran downs American warplanes and exposes the lie that this widening World War Trump is under control

For weeks now, the American people have been told that Iran was “decimated” and “obliterated,” that its ability to resist had been shattered, and that overwhelming force had already reduced the enemy to rubble. But now the battlefield is answering back with a very different testimony. AP reported Friday that two U.S. military aircraft were shot down as the war escalated, including an F-15E over Iran with one crew member rescued and another still missing. The Washington Post likewise reported that a second U.S. aircraft, an A-10, was also brought down, even as American rescue operations intensified. That is not what “obliterated” looks like. Today marks the single worst day for World War Trump since the conflict began. It only gets worse from this point on, so buckle up.

From whence come wars and fightings among you? come they not hence, even of your lusts that war in your members?” James 4:1 (KJB)

As the skies darken overseas, the Pentagon is being thrown into visible turmoil at home. AP reported yesterday that Defense Secretary Pete Hegseth asked Army Chief of Staff Gen. Randy George to step down and also dismissed two other generals, adding to a broader pattern of removals among senior military leadership during this widening war. That is what makes this moment so dangerous. America is now watching a war grow more costly and less predictable at the exact same time that the military chain of command is being shaken at the top. Iran is proving it can still strike, still contest the fight, still bloody American power, while Hegseth is purging senior officers in the middle of a regional firestorm. That is not stability. That is not control. That is not confidence. That is a government trying to project strength while the structure underneath it visibly trembles. This is why a Fox News host is not fit to run the Pentagon.

What we are seeing is the same old lie that has dragged nations into disaster for generations. First comes the boasting. Then comes the inflated language. Then comes the media chorus repeating that victory is assured, the enemy is broken, and the situation is under control. But war has a way of stripping the paint off every official narrative. Jets fall. Men go missing. Rescue missions are launched. The enemy everyone said was finished keeps fighting. And suddenly all the slogans Trump has been feeding his base don’t sound so convincing anymore.

Hegseth’s role in this only sharpens the sense of disorder. You do not fire top generals in the middle of a shooting war and then expect the public to believe everything is proceeding calmly and according to plan. Maybe the administration calls it accountability. Maybe it calls it reform. But from the outside, it looks like upheaval at the summit while the battlefield below grows hotter by the hour. AP says more than a dozen military leaders have been removed in the past year under Hegseth’s tenure. By any fair standard of reckoning, that’s a purge.

The truly maddening part is that none of this should surprise anybody paying attention. Iran was never going to absorb repeated blows and simply disappear. A regime with missiles, air defenses, regional reach, hardened infrastructure, and ideological resolve was never going to be erased by chest-thumping rhetoric and triumphant press lines. The fantasy was always political. The reality is military. And now the military reality is tearing through the political fantasy in front of the whole world. AP has already reported other Iranian strikes during this war, including an attack on Prince Sultan Air Base in Saudi Arabia that wounded U.S. troops and damaged aircraft.

So yes, it’s safe to say that this war has taken a dark turn, a very dark turn.

Iran has shown itself to be neither “decimated” nor “obliterated.” It is battered, yes. Pressured, yes. Under attack, yes. But it is still capable of inflicting damage, still capable of challenging American power, and still capable of exposing how hollow the original boasts were. And while that reality unfolds abroad, Pete Hegseth is remaking the Department of War through abrupt removals that only deepen the impression of a war machine under strain.

The message from Washington is strength, command, and dominance, but the message from events is something very different: this thing is slipping, the cost is rising, the leadership is unstable, and the promises made at the beginning are already being swallowed by the flames. That is the dark turn. And once the official story can no longer survive contact with reality, the next thing to die is trust.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Continue Reading

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