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Amazon ‘Rekognition’ Being Marketed To Law Enforcement To Create Nationwide Surveillance Network

Amazon is marketing Rekognition for government surveillance. According to its marketing materials, it views deployment by law enforcement agencies as a “common use case” for this technology. Among other features, the company’s materials describe “person tracking” as an “easy and accurate” way to monitor people.

Published

8 years ago

May 25, 2018

Geoffrey Grider

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Amazon says Rekognition can be used to identify “people of interest,” raising the possibility that those labeled suspicious by governments will be seen as fair game for Rekognition surveillance. It also says Rekognition can monitor “all faces in group photos, crowded events, and public places such as airports,” at a time when Americans are joining public protests at unprecedented levels.

“And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.” Revelation 13:16,17 (KJV)

Google started out as the newest search engine in 1998, created by two college nerds, but soon would come to rule the cyberworld to such a high degree that the mere act of looking something up in an online search is called ‘googling’ it. Well, little baby Google grew up, and powered by unheard levels of ad revenue, to spend billions on AI, billions on robot technology, and is making billions with lucrative government projects in the Pentagon’s top-secret unit known as DARPA.

Oh yeah, almost forgot, shortly after engaging with the Pentagon, Google dropped their famous corporate motto of ‘Don’t Be Evil‘. Hmm…wonder why they got rid of that? But I digress, we are here to discuss what’s happening now at the company that just eclipsed Google, the Jeff Bezos behemoth called Amazon.

From the LA Times: When Jeff Bezos launched Amazon.com in 1994, he gave himself a 30% chance of success — slightly better than the 1 in 10 odds for Internet start-ups.“That’s actually a very liberating expectation, expecting to fail,” he said to Time magazine when it named him Person of the Year in 2000. By then, sales had ticked past $1 billion, but the company had yet to turn a profit. Some analysts remained skeptical that Bezos could deliver on his plan to sell everything and anything. (“Anything with a capital A,” he told Time.)

But two decades after its launch, Amazon has conquered online retail, racking up $136 billion in sales in 2016. It’s also taken on cloud computing, tech gadgets and the entertainment world. With its blockbuster announcement Friday that it is buying upscale grocery chain Whole Foods, Amazon now plans to upend yet another industry: grocery stores.

As consumers increasingly rely on the Seattle-based e-commerce giant, it’s hard to remember a time when Amazon sold only one product: books. “There’s virtually nothing left that they haven’t touched,” said Kelly O’Keefe, professor at the Virginia Commonwealth University Brandcenter. (read more at the Los Angeles Times)

In 2018, Amazon is so big and so all -pervasive that fully comprehending their scope and influence is nearly impossible to achieve. Online there is no one larger, nobody. Offline, they own the Washington Post, Whole Foods, and are purchasing up other marquee name businesses left and right. And then there’s the home monitoring system called Echo.

Amazon Echo is a brand of smart speakers developed by Amazon. The devices connect to the voice-controlled intelligent personal assistant service Alexa, which responds to the name “Alexa”. This “wake word” can be changed by the user to “Amazon”, “Echo” or “Computer”. The device is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic and other real-time information. It can also control several smart devices acting as a home automation hub. (read more on Wikipedia)

Echo is the hardware, and Alexa is the software, that’s easy, right? Well, it seems that Alexa has been listening to every word spoken in the homes that Echo is installed in, recording everything she hears, and then storing it over on Amazon’s cloud service. In short, in millions of homes all across America right now, all their conversations are being monitored and recorded.

That’s brings us to Amazon’s latest venture, Rekognition.

Released officially in November of 2017, the official Amazon press release said this: “Amazon Rekognition today announces three new features: detection and recognition of text in images, real-time face recognition across tens of millions of faces, and detection of up to 100 faces in challenging crowded photos. Customers who are already using Amazon Rekognition for face verification and identification will experience up to a 10% accuracy improvement in most cases. Customers can also detect, analyze, and index up to 100 faces (up from 15) in a single image. With this improvement, you can accurately capture demographics and analyze sentiments for all faces in group photos, crowded events, and public places such as airports and department stores.” (read the rest on Amazon)

With the bugs all worked out, Amazon has taken the next step, partnering with law enforcement to create a real-time facial recognition surveillance system.

From the ACLU: “Amazon is marketing Rekognition for government surveillance. According to its marketing materials, it views deployment by law enforcement agencies as a “common use case” for this technology. Among other features, the company’s materials describe “person tracking” as an “easy and accurate” way to investigate and monitor people. Amazon says Rekognition can be used to identify “people of interest,” raising the possibility that those labeled suspicious by governments — such as undocumented immigrants or Black activists— will be seen as fair game for Rekognition surveillance. It also says Rekognition can monitor “all faces in group photos, crowded events, and public places such as airports,” at a time when Americans are joining public protests at unprecedented levels.” (read the rest on ACLU.com)

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In conclusion, what does all this mean? It means that what used to be far-flung science fiction stories are now everyday reality that gets advanced updated about every 6 months. The marketing is so warm, so fuzzy and so ‘consumer friendly’ that the true intent slips right past most people, even past most Christians. Especially the ones that attend churches who focus on laser lights and rock music instead of teaching on Bible doctrine and prophecy.

The Mark of the Beast system is not only being created, it is well underway and nearing completion. Soon, the only thing that will be missing with be the Beast himself, but he’ll arrive in the time of Jacob’s trouble after the Pretribulation Rapture of the Church.

And when he does, he will be quite please to his system all ready and waiting for him to take over.

“Behold, I have told you before.” Matthew 24:25 (KJV)

Related Topics:Alexa Amazon DARPA Echo Facial Recognition mark of the beast pretribulation rapture Rekognition

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THE BIBLE BELIEVERS SUNDAY SERVICE: All Forever Satisfied At The Resurrection

Published

1 day ago

April 5, 2026

Geoffrey Grider

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The resurrection is God’s legal, public and triumphant declaration that the Gospel is true, the payment has been made and accepted, and everyone in Christ stands justified before Him.

When Jesus Christ came up out of that borrowed tomb, He was not merely resuming life as it had been before. Everything had changed! He rose in power, in triumph, in glorified victory, never to die again. Lazarus came back from the dead and would one day die again. Jesus Christ rose from the dead as the conquering Son of God, and because He lives, every born again believer has absolute certainty that death is not the end. But the resurrection of Jesus Christ is far more than mere inspiration. The resurrection is God’s legal, public and triumphant declaration that the Gospel is true, the payment has been made and accepted, and everyone in Christ stands justified before Him. My message today is called ‘All Forever Satisfied At The Resurrection’, and it will change the way you look at the resurrection of Jesus Christ, and the power that raised Him.

“As for me, I will behold thy face in righteousness: I shall be satisfied, when I awake, with thy likeness.” Psalm 17:15 (KJB)

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SUNDAY SERVICE STUDY NOTES: All Forever Satisfied At The Resurrection

All Forever Satisfied At The Resurrection

“As for me, I will behold thy face in righteousness: I shall be satisfied, when I awake, with thy likeness.” Psalm 17:15 (KJB)

Today, much of professing Christianity will gather in churches all across America and talk about the empty tomb, the folded napkin, the stone rolled away, and the women who came early to anoint the body of Jesus Christ. And while all of that is wonderful, and all of that is true, there is something about the resurrection that far too many Christians miss. They see the resurrection as a symbol of hope, as a poetic triumph over sadness, as a heartwarming assurance that better days are ahead.

Modern Christianity loves the emotional side of resurrection Sunday, but it often neglects the doctrinal side. It wants the celebration without the confrontation. It wants the victory without understanding what was actually won. The doctrinal truth of the resurrection is where all the power is. It is the love of God that sent Jesus to the cross, but it was the power of God that raised Him up from the dead. Love without power is a fairy tale.

“Preach the word; be instant in season, out of season; reprove, rebuke, exhort with all longsuffering and doctrine. For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears; And they shall turn away their ears from the truth, and shall be turned unto fables.” 2 Timothy 4:2-4 (KJB)

When Jesus Christ came up out of that borrowed tomb, He was not merely resuming life as it had been before. Everything had changed! He rose in power, in triumph, in glorified victory, never to die again. Lazarus came back from the dead and would one day die again. Jesus Christ rose from the dead as the conquering Son of God, and because He lives, every born again believer has absolute certainty that death is not the end. But the resurrection of Jesus Christ is far more than mere inspiration.

THE CROSS VS. THE RESURRECTION

The resurrection is God’s legal, public and triumphant declaration that the Gospel is true, the payment has been made and accepted, and everyone in Christ stands justified before Him.

“But God commendeth his love toward us, in that, while we were yet sinners, Christ died for us. Much more then, being now justified by his blood, we shall be saved from wrath through him.” Romans 5:8,9 (KJB)

The cross is where the price was paid.
The resurrection is where God declared the payment accepted.
The cross is where Jesus died for sinners.
The resurrection is where God announced victory over death.
The cross shows the love of God.
The resurrection shows the power and approval of God.

1). A DEBT WAS OWED, SO THE PAYMENT WAS MADE:

“Against thee, thee only, have I sinned, and done this evil in thy sight: that thou mightest be justified when thou speakest, and be clear when thou judgest.” Psalm 51:4 (KJB)

“Neither is there any creature that is not manifest in his sight: but all things are naked and opened unto the eyes of him with whom we have to do.” Hebrews 4:13 (KJB)

“When Jesus therefore had received the vinegar, he said, It is finished: and he bowed his head, and gave up the ghost.” John 19:30 (KJB)

2). RAISED AGAIN FOR OUR JUSTIFICATION:

“How then can man be justified with God? or how can he be clean that is born of a woman? Behold even to the moon, and it shineth not; yea, the stars are not pure in his sight.” Job 25:4,5 (KJB)

“But for us also, to whom it shall be imputed, if we believe on him that raised up Jesus our Lord from the dead; Who was delivered for our offences, and was raised again for our justification.” Romans 4:24-25 (KJB)

3). THE COMING JUDGMENT

“And as it is appointed unto men once to die, but after this the judgment: So Christ was once offered to bear the sins of many; and unto them that look for him shall he appear the second time without sin unto salvation.” Hebrews 9:27,28 (KJB)

4). VICTORY OVER DEATH:

“The last enemy that shall be destroyed is death.” I Corinthians 15:26 (KJB)

“Knowing that Christ being raised from the dead dieth no more; death hath no more dominion over him.” Romans 6:9 (KJB)

“And if Christ be not risen, then is our preaching vain, and your faith is also vain. Yea, and we are found false witnesses of God; because we have testified of God that he raised up Christ: whom he raised not up, if so be that the dead rise not. For if the dead rise not, then is not Christ raised: And if Christ be not raised, your faith is vain; ye are yet in your sins. 18Then they also which are fallen asleep in Christ are perished. If in this life only we have hope in Christ, we are of all men most miserable. But now is Christ risen from the dead, and become the firstfruits of them that slept.” I Corinthians 15:14-20 (KJB)

“For as in Adam all die, even so in Christ shall all be made alive.” I Corinthians 15:22 (KJB)

5). WHAT THE RESURRECTION MEANS FOR BELIEVERS

“Know ye not, that so many of us as were baptized into Jesus Christ were baptized into his death? Therefore we are buried with him by baptism into death: that like as Christ was raised up from the dead by the glory of the Father, even so we also should walk in newness of life. For if we have been planted together in the likeness of his death, we shall be also in the likeness of his resurrection:” Romans 6:3-5 (KJB)

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

HOW TO DONATE: Click here to view our WayGiver Funding page

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Donald Trump

HELL WILL REIGN DOWN: Trump Threatens Iran With An End Times Holy War Ripped From The Book Of Revelation If They Don’t Make Peace In 48 Hours

Published

2 days ago

April 4, 2026

Geoffrey Grider

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Trump Warns Iran “All Hell Will Reign Down” In 48 Hours, And That Strange Word Choice May Reveal A Little More Than He Intended

President Donald Trump just dropped one of the most explosive warnings of this entire Iran confrontation, posting on Truth Social: “Remember when I gave Iran ten days to MAKE A DEAL or OPEN UP THE HORMUZ STRAIT. Time is running out – 48 hours before all Hell will reign down on them. Glory be to GOD! President DONALD J. TRUMP.” Multiple current outlets and live reports quoted that post verbatim on April 4, 2026, as Trump tied the ultimatum to his earlier ten-day deadline over the Strait of Hormuz.

“Hell from beneath is moved for thee to meet thee at thy coming: it stirreth up the dead for thee, even all the chief ones of the earth; it hath raised up from their thrones all the kings of the nations.” Isaiah 14:9 (KJB)

This is not merely another political post. This is the language of countdown, consequence and collision. Trump is telling Iran that the clock is nearly spent, that the deadline is real, and that failure to comply will bring devastating force. The Strait of Hormuz is not some minor patch of water. It is one of the most strategic choke points on the face of the earth, and whenever that narrow passage is threatened, the whole world feels it. Oil markets feel it, shipping lanes feel it, militaries feel it, and world governments feel it. So when Trump says “open up the Hormuz Strait” and attaches a 48-hour warning to it, he is not playing word games. He is putting the entire region on notice.

But there is something else in Trump’s Truth Social post that absolutely jumps off the page. Trump did not say hell would “rain” down. He said hell would reign down. Meaning Hell will begin to rule on Earth.

IS TRUMP HAVING A MENTAL HEALTH CRISIS? IS HE TORTURED BY DEVILS? THIS BOOK WILL TELL YOU, CLICK TO ORDER!!

Now maybe some people will dismiss that as a typo. Maybe it was, I don’t know. But words matter, and when a world leader is issuing a fiery public threat in the middle of a fast-moving regional crisis, every syllable carries weight. “Rain down” would mean destruction falling from above. But “reign down” carries a very different flavor altogether. Reign speaks of rule. Reign speaks of authority. Reign speaks of dominion imposed by superior power. That one word transforms the sentence from a mere threat of attack into something that sounds like judgment descending with force and rule attached to it. That is what makes this so striking. Whether Trump intended it or not, “reign” gives the whole statement an apocalyptic tone. It sounds less like a military response and more like a pronouncement. It sounds like power enthroned. It sounds like punishment backed by dominion. It sounds like the kind of language that reveals the deeper spirit of the moment. America is no longer whispering to Iran through diplomatic back channels. America is standing at the edge of the battlefield, pointing directly at Tehran, and warning that the next move may bring apocalyptic fire.

For years now, the Middle East has been a boiling cauldron, each fresh crisis drawing the nations one step closer to open alignment, open hostility and open war. Iran has long been a chief agent of chaos in the region, using proxies, terror, shipping threats and military posturing to push the entire area toward ignition. Now the Strait of Hormuz once again stands in the center of the storm, and Trump has decided that the time for measured talking points is over.

This is where we are on the end times timeline. Not in an age of peace, but in an age of ultimatums. Not in a season of calm, but in a season of escalation. Not in a world stepping back from the brink, but in one racing toward it. President Trump may indeed see his ‘Hell Will Reign Down’ threat come to pass in ways he’s never dreamt of. Or maybe he will TACO and forget all about it entirely. You never know with Trump.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

HOW TO DONATE: Click here to view our WayGiver Funding page

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Gospel Witness Billboard Program

Just In Time For Resurrection Sunday, A New Gospel Witness Billboard Proclaiming Salvation Through The Shed Blood Of Jesus Christ On The Cross Goes Up

Published

2 days ago

April 4, 2026

Geoffrey Grider

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On this Resurrection weekend, NTEB is proclaiming new life through the shed blood of Jesus Christ to a lost and dying world

The NTEB Gospel Witness Billboard Program continues going at full-speed ahead here in its sixth year of operation, proclaiming new life in Jesus Christ with a message that takes less than 3 seconds to read while traveling past it at an average of 60 miles per hour. We are working on one right now that will go up somewhere in Tennessee shortly, please pray for that, and this one you see in the photo at the top of this article that went up yesterday in Baton Rouge, Louisiana.

“In whom we have redemption through his blood, the forgiveness of sins, according to the riches of his grace;” Ephesians 1:7 (KJB)

If you don’t believe that we live in a lost and dying world that has rejected Jesus Christ, just go read today’s headlines for 60 seconds and you will. But it is into this fallen world that Jesus Christ first appeared, and it is into this fallen world that we who are His witnesses are called to bear witness to the death, burial and resurrection of Jesus on the third day according to the scriptures. Our billboards over the past six years have generated more than a billion views, and only the Judgment Seat of Christ will reveal just what manner of fruit was gained through this outreach. Please pray for the Gorzell family at Broken Pieces Ministries whom we partner with in this billboard, that the Lord will give them fruit, more fruit and much fruit for their labours.

How about you, Christian? Will you come and partner with all of us here at Now The End Begins to keep these billboards up? It costs thousands of dollars per month to do it, and we reach millions of people in the process. If God has prospered you, prayerfully consider clicking on the donate link to help us. We can’t do it without you.