End Times
Digital Billboards Will Record Make And Model Of Your Car To Deliver Personalized Ads As You Drive Past
Roadside cameras will read license plates and computers will make snap judgments based on home address, age, race and income level through the billboards.
Here is what’s around the corner: Smart digital billboards will detect the make, model and year of oncoming vehicles and project ads tailored to the motorist.
EDITOR’S NOTE: This is like the third or fourth story we’ve done today showing the ultra-aggressive incursion of smart technology into our daily lives. Nest Home Climate Systems, smart TVs, coffeemakers with RFID chips, phones with facial recognition and the list goes on and on. Every moment of every part of our lives is being observed, recorded, digitized and analyzed. That One World System that everyone feared 20 years ago is now the same system being embraced by everyone.
Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards.
Once ads flash up on roadside digital screens, the sales pitch may not stop. Any mobile phones in a passing vehicle may light up with a reinforcing message linked to the ad.
A series of factors are reshaping the quintessential experience of the road trip or job commute. Smart billboards are already here, gracing the sides of bus shelters, urban interstates and pedestrian walkways. And as the digital billboards grow in size and number — rotating ads, customizing them to passing traffic and earning far more income — old-fashioned billboards face an existential moment.

Throw in artificial intelligence and powerful computers, and the roadside experience is on the cusp of change.
Digital electronic billboards actually stare at us – and make judgments about who we are and how we might spend our money.
A big unknown: the impact of self-driving automobiles on both old-style “dumb” billboards and their smarter progeny.
“Often your car is a proxy for demographics. We get several ad agencies who say, I want to advertise to affluent men over $100,000 [in annual salary] with XYZ education. Often driving a BMW or an Audi is a proxy for that,” said Kevin Foreman, general manager of geoanalytics at INRIX, a Kirkland, Washington, company that gathers and sells real-time traffic information.
To determine make, model and year of cars on the road, start-up companies marry powerful computing, roadside sensors or cameras and pinpoint advertising.
One of them is Synaps Labs. Its cofounder and chief executive, Alex Pustov, said the company installs roadside cameras roughly 600 to 650 feet in front of electronic billboards. The cameras feed images of oncoming cars through a cellular signal to a computer.
Packed in the computer’s memory are some 2,000 different images of each of 1,600 makes and models of cars, he said. “Initially, it was labor intensive. We needed to collect millions of images,” Pustov said. “We manually created libraries of car makes and models.”
It only takes a second or so to transmit and digest the image and channel back a targeted ad that a driver would see for eight or nine seconds, Pustov said. When multiple lanes are filled with traffic, the computer can determine broad groups of targets, say, owners of older automobiles, and flash ads accordingly.
“Most car companies want to advertise to seven- to 12-year-old cars. They don’t want to advertise to a 1- to 2-year-old car,” Foreman said. “Ford spending money on you when you’ve just bought a new Ford is lousy. But me, I have a 12-year-old Ford. I’m a great candidate.”
Smart billboards can also target motorists on the highway or pedestrians passing bus shelters by picking up cellular or mobile signatures, WiFi signals or even beaconing given off by certain apps.
The billboard sector, or what the industry prefers to call “out of home” advertising, comprises $7.5 billion of the $185 billion annual U.S. advertising market, said Andrew R. Sriubas, chief commercial officer at OUTFRONT Media, one of the nation’s big three outdoor advertisers.
Industry experts are cautious to note that the data harvesting is anonymous, hoping not to evoke the creepy billboards of the 2002 movie Minority Report in which a protagonist finds signage addressed to him directly.
“It doesn’t have to know who you are. It needs to know what you are. It says I see phone ID 453ABCD. I happen to know that phone number is associated with a millennial Hispanic female, therefore send it this ad,” Sriubas said.
Moreover, the data industry collects vast information about the whereabouts of mobile users by the apps on their smart phones, which share global positioning system, or GPS, signals every 15 seconds.
“When you click ‘I allow’ on your favorite mobile app, if they’re a partner of ours … you most likely are anonymously sending us your GPS point heading,” Foreman said.
That is partly why INRIX says it can anonymously track the GPS signals of over 300 million drivers in 65 countries. Moreover, one in four cars coming onto the road today emit their own GPS signals.
Smart billboards can consider other factors for targeting, such as time of day, weather conditions, and upcoming events. A digital sign catering to pedestrians can also make judgments.
“It can detect gaits. So it understands male versus female, it understands kids versus adults,” Sriubas said. “There’s a bunch of very sophisticated algorithms that it can understand.”
Using that data, he added, “I know you’re male or female. I know you’re within a certain age category, 30 to 40. I know that you live in this location and you work in that location.” Smart ads for cars may riff off the seasonal weather or time of day.
“For a Jaguar campaign that we did,” Pustov said, referring to a smart campaign in his native Moscow, “when it was snowing they were showing a Jaguar ad that demonstrated the car is very comfortable in the snow.”
When weather was better, and little traffic was on the road, “they were saying it’s a very powerful car.”
The rollout of digital smart billboards is far from uniform. U.S. municipalities, counties and states have different restrictions on placement, brightness and frequency of rotation of outdoor ads, and whether video — which can distract drivers — is permitted.
“There are significant safety issues. There are significant privacy issues that are still out there. Usually these kinds of issues get worked out,” said Dan Jaffe, head of government relations for the Association of National Advertisers, a marketing industry trade group.
The arrival of smart billboards is only one facet of “enormously transformational period of media,” Jaffe said, with changes coming “far faster than in the past.” Still unknown is the impact of self-driving automobiles, which may turn drivers into passengers. The question then is whether those nondrivers will focus on screens inside vehicles or outside.
Some view autonomous vehicles as likely to be a boon to billboards, though it may be temporary.
“For the next 10 years, I think the billboard or out-of-home industry is going to have a heyday. Drivers will be more hands free,” Foreman said. “They’ll be able to phone Delta Airlines and book their flight right away when they see that flight to Hawaii for cheaper. … They can actually transact on the advertisement.”
Without driver safety considerations, more motion advertisements may appear roadside.
“You can do something that is very interactive, that is full of motion because the driver can now stare at the digital billboard for a lot longer,” Sriubas said.
But the newness will wear off.
“People are going to say, ‘Hey I want to be productive for the next 45 minutes while I’m driving to work instead of noticing all the things I never noticed when I was so focused on the red light,’” Foreman added. “The train analogy, I think, is a good analogy. When you first ride the train, you look around and notice, but after a while, you start your laptop.” source
End Times
The World Is The Closest It’s Ever Been To WWIII As 20 Nations Have Now Joined In Trump’s Iran War That Has Spread Far Beyond Just The Middle East
The World Is The Closest It’s Ever Been To World War III As 20 Nations Across Europe And Middle East Are Now Pulled Into The US War With Iran
There are moments in history when the gears of prophecy seem to audibly grind as they move into position, and we may very well be watching one of those moments right now. The rapidly expanding war centered on Iran is no longer a regional flare-up, it is a geopolitical wildfire drawing in nation after nation until the entire Middle East looks like a powder keg waiting for a single spark to set it off.
“He shall enter peaceably even upon the fattest places of the province; and he shall do that which his fathers have not done, nor his fathers’ fathers; he shall scatter among them the prey, and spoil, and riches: yea, and he shall forecast his devices against the strong holds, even for a time.” Daniel 11:24 (KJB)
What began as a direct confrontation between Israel, the United States, and Iran has now metastasized into something far larger. Missiles are flying across borders, drones are swarming the skies, naval forces are positioning in strategic waterways, and at least 20 nations are now either directly involved or caught in the blast radius of the conflict. Bases are being struck, alliances are activating, and the global chessboard is rapidly rearranging itself.
Countries Now Directly Involved or Attacked
Depending on how you count (combatants, bases, or nations hit by missiles), about 15–20 countries are now involved or directly affected.
Main combatants:
- United States
- Israel
- Iran
Other nations now involved:
- France
- United Kingdom
- Australia
- Greece
- Turkey
- Russia
- China
- Taiwan
Countries hit by Iranian missiles/drones or hosting US forces
- Saudi Arabia
- United Arab Emirates
- Qatar
- Bahrain
- Kuwait
- Jordan
- Iraq
- Oman
- Turkey
- Azerbaijan
- Lebanon (Hezbollah involvement)
- Cyprus (UK base struck)
If you have even a passing familiarity with Bible prophecy, you should feel the hair on the back of your neck standing up right now. The Bible does not predict a peaceful road leading to the appearance of Antichrist. Instead, it tells us that the last days will be marked by escalating wars, chaos among nations, and a global system struggling to maintain control. Jesus Himself warned that this would be the atmosphere of the end times.
“For nation shall rise against nation, and kingdom against kingdom: and there shall be famines, and pestilences, and earthquakes, in divers places. All these are the beginning of sorrows.” Matthew 24:7-8 (KJB)
What we are watching unfold in the Middle East fits perfectly into that prophetic framework. This is not the end yet, but it is exactly the kind of destabilizing global conflict that moves the world closer to the moment when a false messiah will step forward promising peace. And that peace will be a lie. Trump’s Board of Peace in Gaza is doomed to failure before it ever even gets off the ground in you believe the prophets. “Believest thou the prophets?”
Emmanuel Macron orders armada to the Mediterranean

The prophet Daniel tells us that Antichrist will come to power through diplomacy and deception, presenting himself as the man who can solve the world’s impossible problems.
“And through his policy also he shall cause craft to prosper in his hand; and he shall magnify himself in his heart, and by peace shall destroy many: he shall also stand up against the Prince of princes; but he shall be broken without hand.” Daniel 8:25 (KJB)
Think about that for a moment. What kind of world would be desperate enough to accept a global political savior? A world exhausted by war, a world terrified by instability, a world watching alliances collapse and nations burn. In other words, a world that looks exactly like the one we are watching develop right now.
The Middle East has always been the prophetic epicenter of end-times events, and Iran sits right in the middle of several key prophetic trajectories. Whether you look at Ezekiel 38, the alignment of nations around Israel, or the constant drumbeat of conflict surrounding Jerusalem, the pattern is unmistakable. The stage is being set.
“For God hath put in their hearts to fulfil his will, and to agree, and give their kingdom unto the beast, until the words of God shall be fulfilled.” Revelation 17:17 (KJB)
Now, does this current war mean that World War III has officially begun? No. But it absolutely demonstrates how quickly the entire planet could be dragged into one. The last century proved how regional wars can explode into global ones. World War I began with a single assassination. World War II began with a territorial invasion. Once alliances begin activating and major powers begin maneuvering, events can spiral out of control faster than anyone expects. And right now, the dominoes are standing closer together than they have in decades.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
Christian Nationalism
Watchdog Group Says Combat Unit Commanders Telling Troops That Donald Trump Has Been ‘Anointed By Jesus To Light The Fire In Iran For Armageddon’
Combat Unit commanders have been accused of telling troops that Donald Trump is anointed by God and the war with Iran is to bring in Armageddon
Well, it’s official, we’ve arrived in Crazy Town, and it’s exactly as you would expect it to be. Operation Epic Fury is revealing itself to be a hastily-arranged and very poorly planned operation that Trump now says could last for many months. And earlier today a religious watchdog group received over 200 complaints from soldiers being told by their Combat Unit commanders that President Trump has been ‘anointed to light the fire in Iran that will bring Armageddon and the return of Jesus Christ’. Wow, are we there already? It would seem so, Now don’t shoot the messenger, I don’t make the news, I’m just telling you what’s going on here on Day 2,178 of 15 Days To Flatten The Curve. It’s Christian Nationalism out of control.
“Thus shall he do in the most strong holds with a strange god, whom he shall acknowledge and increase with glory: and he shall cause them to rule over many, and shall divide the land for gain.” Daniel 11:39 (KJB)
If even a fraction of these reports are accurate that commanders inside the Department of War are framing geopolitical conflict as the spark that lights Armageddon and preparing troops for the return of Jesus Christ — then we are looking at something profoundly dangerous. Not because prophecy isn’t real, and not because Jesus Christ isn’t coming back. He absolutely is. But because the Church has no business trying to manufacture the Second Coming through military power. Let’s be absolutely clear: the return of Jesus Christ is not triggered by American foreign policy, presidential ambition, or battlefield rhetoric. The prophetic timeline is set by God Almighty, not by generals, politicians, or Christian Nationalist enthusiasm. Armageddon is not something a nation prepares for. It is something God executes on His schedule.
“Behold, the nations are as a drop of a bucket, and are counted as the small dust of the balance: behold, he taketh up the isles as a very little thing.” Isaiah 40:15 (KJB)
Christian Nationalism, at its core, attempts to merge the mission of the Church with the power of the State. It confuses patriotism with piety and assumes that America plays the central prophetic role in God’s end-times program. It does not. America joins all the other nations of the world to come against Israel. America is not Israel, the United States is not the New Jerusalem, and the United States Constitution, however wonderful we might think it to be, is not Scripture. If Donald Trump has been anointed by God to do anything, at this point, it looks like he might be the one to trigger WWIII.
Trump’s commanders tell troops to prepare for Jesus’ return and issue chilling Armageddon prophecy
FROM THE DAILY MAIL UK: The Military Religious Freedom Foundation (MRFF), a non-profit civil rights watchdog, said it has received 110 complaints from troops since the war broke out on Saturday. The complaints span more than 40 different units across 30 military sites, first reported on veteran journalist Jonathan Larsen’s Substack. A non-commissioned officer (NCO) wrote to the MRFF Monday that his combat-unit commander had claimed Trump was ‘anointed by Jesus to light the signal fire in Iran to cause Armageddon and mark his return to Earth.’
‘He urged us to tell our troops that this was “all part of God’s divine plan” and he specifically referenced numerous citations out of the Book of Revelation referring to Armageddon and the imminent return of Jesus Christ,’ the NCO said.
The NCO, anonymized by MRFF, said they were writing on behalf of 15 others, including 11 Christians, a Muslim and a Jew. The troops are currently outside the Iran theater but on ‘ready-support’ status, meaning they could be deployed at any time. The NCO said that their commander’s comments ‘destroy morale and unit cohesion and are in violation of the oaths we swore to support the Constitution.’
A White House official denied that commanders were giving orders based on end times scripture, adding that the war had three aims: destroy Iran’s missiles, munitions industry and navy. The Pentagon did not immediately respond to requests for comment. The religious tenor at the top of the military is not confined to the battlefield.
Defense Secretary Pete Hegseth, a born-again Christian, holds monthly prayer meetings at the Pentagon and attends a weekly Bible study at the White House led by a preacher who argues that God blesses those who support Israel. Trump’s longtime spiritual adviser, Paula White, has made similar claims for decades, urging Christians to ‘stand with Israel’.
Pastor John Hagee, who visited the White House multiple times during Trump’s first term, told his congregation on Sunday that the war with Iran signaled we are nearing the end times. ‘Prophetically, we’re right on cue,’ Hagee said. ‘Sirens are wailing and prophecies written thousands of years ago are stepping onto the world stage.’
US Ambassador to Israel Mike Huckabee claimed that Trump would receive a message from God shortly before the strikes on Iran in June.
‘I believe you will hear from heaven and that voice is far more important than mine or anyone else’s,’ he wrote to Trump. ‘You did not seek this moment. This moment sought you.’
The killing of Ayatollah Ali Khamenei in a US-Israeli joint strike on Saturday has plunged the Middle East into crisis. Iranian forces have launched missiles and drones at US embassies and bases across the Middle East, as well as against Israel and America’s Arab allies including Bahrain, Saudi Arabia and the UAE. Trump initially said the war would last four to five weeks but has since warned it could go on ‘far longer.’ READ MORE
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
End Times
As We Watch America Being Ripped To Pieces By Our Leaders Who Have Betrayed Her, Be Reminded And Comforted That This World Is Not Our Home
America is clearly in her last days, are you looking for that better country and Jesus Christ or will you go down with the ship?
When Barack Obama was president, I wrote over 350 articles and stories on the incredible damage he was inflicting on our nation. When he had his third term through the Trojan horse we call Joe Biden, I wrote nearly 100 articles calling out the atrocities that the Democrats were perpetuating. Here at the start of the second year of Trump 2.0, I have been chronicling for some time the dark spiritual climate that has settled over us with the witches and warlocks of the Christian Nationalism Movement, Turning Point USA and all the spiritually-deranged MAGA and QAnon denizens of the current administration. What has all this taught me? That’s what I’d like to share with you today.
“But now they desire a better country, that is, an heavenly: wherefore God is not ashamed to be called their God: for he hath prepared for them a city.” Hebrews 11:16 (KJB)
Here are three simple and unique truths that you would do well to acquaint yourself with. In fact, these truths are so self-evident that the entire world system is dedicated to keeping you from seeing and understanding them. What the Bible says will come to pass must come to pass.
1). The world is preparing itself to receive Antichrist
“Little children, it is the last time: and as ye have heard that antichrist shall come, even now are there many antichrists; whereby we know that it is the last time.” 1 John 2:18 (KJB)
Over the past 17 years of reporting through Now The End Begins, the trend is undeniable and unmistakable, the kingdoms of this world are working diligently to prepare the coming 7-year kingdom for Antichrist. Like it or not, America is at the forefront of that movement. When Obama and Biden were running things, we got to see all the spiritual wickedness they brought in with the LGBTQ agenda and the glorification of what God hates. For the past year, we’ve watched as counterfeit Christianity in the form of Christian Nationalism has been working to bring in the 7 Mountains Mandate of end times idolatry based on greed, personal gain and self-glorification. 7MM has a different Jesus and preaches a different gospel. On one hand, Barack Obama and Donald Trump would be seem to be quite different, but they’re not. Both men are working to accomplish the same goal, just from opposite sides of the fence.
2). America is being ravaged and sold to the highest bidder
“Behold, the nations are as a drop of a bucket, and are counted as the small dust of the balance: behold, he taketh up the isles as a very little thing.” Isaiah 40:15 (KJB)
As of this writing, America is over $37,000,000,000,000.00 in debt, a number that cannot and will not be paid back in anyone’s lifetime. But as this titanic debt continues to compile, politicians on both sides of the aisle have become fabulously wealthy. President Trump and his whole family have profited more than $4,000,000,000.00 since returning to office. America is being eaten alive from the inside out, and no one is coming to her rescue. No one. 2026 is the 250th anniversary of our founding, and it just may be the year it all falls apart. President Trump will be very happy to sell you his latest merch pitch, a watch he calls The Golden Tourbillion for a mere $100,000.00. Everything is for sale with Trump, including his soul.
3). Jesus Christ is the only safe place
“And to you who are troubled rest with us, when the Lord Jesus shall be revealed from heaven with his mighty angels, In flaming fire taking vengeance on them that know not God, and that obey not the gospel of our Lord Jesus Christ: Who shall be punished with everlasting destruction from the presence of the Lord, and from the glory of his power; When he shall come to be glorified in his saints, and to be admired in all them that believe (because our testimony among you was believed) in that day.” 2 Thessalonians 1:7-10 (KJB)
Today is Day 2,171 of 15 Days To Flatten The Curve, a timeline that began when Donald Trump put the entire world on lockdown back on March 16th of 2020. Starting from that day forward, we believe the beginning of sorrows started, and we have continued the timeline because the events just keep coming. The time has passed, Christian, for debates on how to “save America”, that ship has long since sailed. But now is the perfect time for you to rededicate your life to the service of Jesus Christ as a gospel witness in these last days. We are not living in a Golden Age, and there is no Golden Age coming, that’s deception. But you can start right now laying up for yourself treasure in Heaven as the Lord tells us to. America must fall as the Bible says all nations will in the last days, but there is a ‘better country’ waiting for you to come and take up residence in. Get on the Ark, Christian, the rain is about to begin.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
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