End Times
Man Who Created The Facebook ‘Like’ Button Now Warns Your Mind Can Be ‘Hijacked’ Through Social Media
Justin Rosenstein was one of a small group of Facebook employees who decided to create the least resistance, a very addictive single click ‘like’ button.
Justin Rosenstein had tweaked his laptop’s operating system to block Reddit, banned himself from Snapchat, which he compares to heroin, and imposed limits on his use of Facebook. But even that wasn’t enough.
“And he had power to give life unto the image of the beast, that the image of the beast should both speak, and cause that as many as would not worship the image of the beast should be killed.” Revelation 13:15 (KJV)
EDITOR’S NOTE: It’s very interesting to understand that the very people who created the highly-addictive ‘like’ system have now installed extensions on their devices to block those same features from being active. What does that tell you about how enslaving social media can be? Just imagine how it will be in a few years when AI is fully rolled out, and the devices are doing our thinking for us. The “brave new world’ is a very scary place to be, and I honestly don’t think any of us really know what we’re playing with.
In August, the 34-year-old tech executive took a more radical step to restrict his use of social media and other addictive technologies. Rosenstein purchased a new iPhone and instructed his assistant to set up a parental-control feature to prevent him from downloading any apps.
He was particularly aware of the allure of Facebook “likes”, which he describes as “bright dings of pseudo-pleasure” that can be as hollow as they are seductive. And Rosenstein should know: he was the Facebook engineer who created the “like” button in the first place.
A decade after he stayed up all night coding a prototype of what was then called an “awesome” button, Rosenstein belongs to a small but growing band of Silicon Valley heretics who complain about the rise of the so-called “attention economy”: an internet shaped around the demands of an advertising economy.
These refuseniks are rarely founders or chief executives, who have little incentive to deviate from the mantra that their companies are making the world a better place. Instead, they tend to have worked a rung or two down the corporate ladder: designers, engineers and product managers who, like Rosenstein, several years ago put in place the building blocks of a digital world from which they are now trying to disentangle themselves. “It is very common,” Rosenstein says, “for humans to develop things with the best of intentions and for them to have unintended, negative consequences.”
Rosenstein, who also helped create Gchat during a stint at Google, and now leads a San Francisco-based company that improves office productivity, appears most concerned about the psychological effects on people who, research shows, touch, swipe or tap their phone 2,617 times a day.
There is growing concern that as well as addicting users, technology is contributing toward so-called “continuous partial attention”, severely limiting people’s ability to focus, and possibly lowering IQ. One recent study showed that the mere presence of smartphones damages cognitive capacity – even when the device is turned off. “Everyone is distracted,” Rosenstein says. “All of the time.”
But those concerns are trivial compared with the devastating impact upon the political system that some of Rosenstein’s peers believe can be attributed to the rise of social media and the attention-based market that drives it.
Drawing a straight line between addiction to social media and political earthquakes like Brexit and the rise of Donald Trump, they contend that digital forces have completely upended the political system and, left unchecked, could even render democracy as we know it obsolete.
In 2007, Rosenstein was one of a small group of Facebook employees who decided to create a path of least resistance – a single click – to “send little bits of positivity” across the platform. Facebook’s “like” feature was, Rosenstein says, “wildly” successful: engagement soared as people enjoyed the short-term boost they got from giving or receiving social affirmation, while Facebook harvested valuable data about the preferences of users that could be sold to advertisers. The idea was soon copied by Twitter, with its heart-shaped “likes” (previously star-shaped “favourites”), Instagram, and countless other apps and websites.
It was Rosenstein’s colleague, Leah Pearlman, then a product manager at Facebook and on the team that created the Facebook “like”, who announced the feature in a 2009 blogpost. Now 35 and an illustrator, Pearlman confirmed via email that she, too, has grown disaffected with Facebook “likes” and other addictive feedback loops. She has installed a web browser plug-in to eradicate her Facebook news feed, and hired a social media manager to monitor her Facebook page so that she doesn’t have to.
“One reason I think it is particularly important for us to talk about this now is that we may be the last generation that can remember life before,” Rosenstein says. It may or may not be relevant that Rosenstein, Pearlman and most of the tech insiders questioning today’s attention economy are in their 30s, members of the last generation that can remember a world in which telephones were plugged into walls.
It is revealing that many of these younger technologists are weaning themselves off their own products, sending their children to elite Silicon Valley schools where iPhones, iPads and even laptops are banned. They appear to be abiding by a Biggie Smalls lyric from their own youth about the perils of dealing crack cocaine: never get high on your own supply.
One morning in April this year, designers, programmers and tech entrepreneurs from across the world gathered at a conference centre on the shore of the San Francisco Bay. They had each paid up to $1,700 to learn how to manipulate people into habitual use of their products, on a course curated by conference organiser Nir Eyal.
Eyal, 39, the author of Hooked: How to Build Habit-Forming Products, has spent several years consulting for the tech industry, teaching techniques he developed by closely studying how the Silicon Valley giants operate.
“The technologies we use have turned into compulsions, if not full-fledged addictions,” Eyal writes. “It’s the impulse to check a message notification. It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later.” None of this is an accident, he writes. It is all “just as their designers intended”.
He explains the subtle psychological tricks that can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation,” Eyal writes.
Less than 5 minutes after posting this story on social media, Facebook banned me for 6 days in retaliation for daring to expose them.
Attendees of the 2017 Habit Summit might have been surprised when Eyal walked on stage to announce that this year’s keynote speech was about “something a little different”. He wanted to address the growing concern that technological manipulation was somehow harmful or immoral. He told his audience that they should be careful not to abuse persuasive design, and wary of crossing a line into coercion.
But he was defensive of the techniques he teaches, and dismissive of those who compare tech addiction to drugs. “We’re not freebasing Facebook and injecting Instagram here,” he said. He flashed up a slide of a shelf filled with sugary baked goods. “Just as we shouldn’t blame the baker for making such delicious treats, we can’t blame tech makers for making their products so good we want to use them,” he said. “Of course that’s what tech companies will do. And frankly: do we want it any other way?”
Without irony, Eyal finished his talk with some personal tips for resisting the lure of technology. He told his audience he uses a Chrome extension, called DF YouTube, “which scrubs out a lot of those external triggers” he writes about in his book, and recommended an app called Pocket Points that “rewards you for staying off your phone when you need to focus”.
Finally, Eyal confided the lengths he goes to protect his own family. He has installed in his house an outlet timer connected to a router that cuts off access to the internet at a set time every day. “The idea is to remember that we are not powerless,” he said. “We are in control.”
But are we? If the people who built these technologies are taking such radical steps to wean themselves free, can the rest of us reasonably be expected to exercise our free will?
Not according to Tristan Harris, a 33-year-old former Google employee turned vocal critic of the tech industry. “All of us are jacked into this system,” he says. “All of our minds can be hijacked. Our choices are not as free as we think they are.” source
Christian Persecution
Street Preacher In England Warned By Police Office That The John 3:16 Scripture On The Back Of His Van Could Be Considered ‘Hated Speech’ Crime
Street preacher Mick Fleming in England was recently warned by police over the John 3:16 Bible verse he placed on the back of his van that it could be considered ‘hate speech’
I was browsing my news feed this morning when I came across this article on a street preacher in England, Mick Fleming, who lives in a van and ministers through his Church On The Street ministry. I have never heard of this guy before, know almost nothing about him, but I got saved on John 3:16, so anytime I see an article about that verse it always catches my attention.
“For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.” John 3:16 (KJB)
The world is changing rapidly, the spirit of Antichrist is rising, and this lost world is preparing itself from the coming 7-year kingdom. England is a nation that have embraced Socialism, Islam and the LGBTQ, kind of sounds like America, doesn’t it? Any nation who embraces those things inevitably will, at some point, turn again the Bible and the people who believe the Book. Don’t think it could happen here? That’s what every people group thinks right before it happens. Use what freedom you have left, Christian, while you still have it to use. That’s the memo.
Police officer warns Prince William’s vicar friend that John 3:16 Bible verse on his van ‘could be considered hate speech
FROM THE DAILY MAIL UK: Pastor Mick Fleming has been warned by a police officer that the bible verse on the back of his van ‘could be considered hate speech’. Speaking on his YouTube channel, Mick said: ‘I just thought “wow”. I just wondered what people watching this thought.
‘It’s not to argue but where have we moved to as a country where a bit of Christian scripture on the back of a van can be seen as hateful or spiteful? Maybe society is moving to a place where they don’t want faith-based people sat around a table in discussion with them… for me it’s an integral message of how real change is possible.’
The law says it could be considered hate speech if the wording is threatening or inciting hatred based on protected characteristics such as religion or sexual orientation.
Mick insisted that he has no plans to remove it as he asked his viewers to give their opinions on whether the scripture could be deemed as offensive.
He said: ‘I am not going to change it, I am going to leave it one but I thought it quite interesting about how it can be perceived. I have never thought about that being something spiteful or hateful in any shape or form. I wondered what you thought – do you think people would take offence to that, and if they did, why?’
Displaying bible verses publicly is generally lawful in the UK. But the law says it could be considered hate speech if the wording is threatening or inciting hatred based on protected characteristics such as religion or sexual orientation. After recently giving up all of his belongings, Mick now lives in a campervan which has the bible verse John 3:16 printed on the back.
The verse reads: “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”
Now the priest has revealed he was approached by a police officer while at a petrol station in Lancashire, who told him ‘the writing could be seen as hate speech in the wrong context’. Despite being told he wasn’t there to arrest Mick, the officer said that ‘if someone reported it police would investigate, and he could end up in trouble’. READ MORE
Church on Wheels: Could this Bible verse be seen as hate speech?
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
End Times
REVELATION WARNING: A 51-Foot Idol Of Lord Ram Rises Up Over Mississauga As Canadian Government Calls The Event A ‘Moment Of National Significance’
A 51-foot idol of Lord Ram in North America was unveiled on Sunday at the Hindu Heritage Centre in Mississauga in Canada.
The Bible is quite clear, in the last days after the Pretribulation Rapture of the Church, Antichrist will come on the scene and he will be a very religious entity. So much so that the people in that dispensation will be having a 7-year revival of Old Testament idolatry. Not content to wait, they are getting the party started a little early. That’s the memo.
“And the rest of the men which were not killed by these plagues yet repented not of the works of their hands, that they should not worship devils, and idols of gold, and silver, and brass, and stone, and of wood: which neither can see, nor hear, nor walk:” Revelation 9:20 (KJB)
The idol of the Hindu god Ram up in Canada stands at an impressive 51 feet high, but he has company. Down in Texas, a 90-foot idol is up in Sugar Land, a 25-foot idol is up in Hockessin, Delaware, with plans to install a massive 151-foot idol in Moncure, North Carolina. Kinda makes you think that someone has a plan to make idolatry great again here in America, doesn’t it?
North America’s tallest Ram god idol rises in Mississauga Canada
FROM THE HINDUSTAN TIMES: Thousands of devotees gathered for the inauguration, joined by prominent political leaders including Minister of Women and Gender Equality Rechie Valdez, President of the Treasury Board Shafqat Ali, and Minister of International Trade Maninder Sidhu. Leader of the Opposition in the House of Commons was also in attendance, marking the event as a moment of national significance.
The unveiling of North America’s tallest Lord Ram statue in Mississauga sparked emotional reactions across social media. “From Ayodhya to Ontario, the name of Shri Ram echoes louder than borders. This is not just a statue, it’s a statement of faith and identity standing tall across the world,” wrote one user. Another noted, “Toronto, Canada: The tallest Murti of Bhagwan Shri Ram now stands tall in Mississauga — a proud moment for the global Hindu community In a land where Hindus have faced rising hostility from fringe Khalistani elements, this Murti is more than a symbol of faith — it’s a statement of resilience, peace, and presence. Sanatan stands tall.” Others chimed in with messages like, “Let’s make Canada great again,” and, “Grand and beautiful ❤️.”
“This is a spiritual gift to the community,” said Acharya Surinder Sharma Shastri, founder of the Hindu Heritage Centre. “The installation of this murti is not just a moment of pride, but also a reminder that righteousness must always be the guiding factor in our lives.” The statue’s location has made it an even more iconic symbol for new arrivals to Canada. As Sharma pointed out, planes landing at Toronto Pearson International Airport often fly over the temple. Now, among the first sights to greet passengers will be the majestic figure of Lord Ram — arms outstretched, a towering symbol of peace and resilience. READ MORE
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
End Times
NAME THAT TUNE: Words To A Long-Forgotten Sammy Hagar Song From 1977 ‘A Crack In The World’ Called For A ‘Great Divide’ To Take Place In 2025, It Just Might
A Sammy Hagar song from 1977 called ‘A Crack In The World’ seems to be a good fit for the end times mood here in 2025
We live in a world that has largely tuned out the God of Heaven, and taken His Book and thrown it on the trash heap. But oh, what manner of things He has hid in that Book if we would but read it, and believe it! In the Bible, we read about a God who likes to do small things, strange work and bring mysteries to come to pass. He has hidden the Truth in plain sight. That’s a little of what went through my mind as I read an email from NTEB’er James who wanted to bring an ancient song by Sammy Hagar to our attention. It’s called ‘A Crack In The World’, and before you just dismiss it, let’s open up our King James Bibles and see what the LORD would have to show us.
“Before the LORD: for he cometh, for he cometh to judge the earth: he shall judge the world with righteousness, and the people with his truth.” Psalm 96:13 (KJB)
The Bible says “But God hath chosen the foolish things of the world to confound the wise; and God hath chosen the weak things of the world to confound the things which are mighty;” When He came to the Earth, He came as a baby in a manger and not as the all-powerful King of Kings. God almighty in plain sight, but without the Scripture, you’d have no idea what you were looking at. Israel on May 14th is mere ‘Zionist aggression’ if you don’t have a Bible, it’s a fulfillment of prophecy if you do. Take a look at these lyrics written in 1977, by an unbeliever.
A Crack In The World by Sammy Hagar
I found out what it is that’s been driving me mad
There’s no room to breathe between the good and the bad
A crush in-between, there’s a thin, thin line
But just ’round the corner, there’s a change in design
I wish I could walk away
And dig what the preachers say
But those words don’t satisfy me no more
There’s a crack, there’s a crack in the world
There’s a crack, there’s a crack in the world
There’s a crack, there’s a crack in the world
Just fifty more years we’re all gonna know
Why, when, where, how, and who gets to go
So let’s all have a good time before the great divide
‘Cause things will start separating come 2025
So look for the subtle clues
It won’t make the front-page news
That depends upon which side that you choose
There’s a crack, there’s a crack in the world
There’s a crack, there’s a crack in the world, yeah
There’s a crack, there’s a crack in the world
How odd that these lyrics seem to echo so much of everything we have all experienced since 2020, that this world is literally being pulled apart by the tech overlords who are intent on building the platform on which Antichrist will rule for 7 short years. Interestingly, the song doesn’t appear to be referring to nuclear war or military conflict, but rather to an unseen spiritual force that will create a ‘great divide’ between the ones who will be leaving, and the ones who will be staying. The timing as well is quite curious as it places it 48 years into the future of 2025, the time in which we now find ourselves.
Consider the following:
- Global virus released in the end of 2019 – 3 million killed
- Global lockdown begins March 16th of 2020
- Global vaccine released in December of 2020 – 17 million killed
- Mandatory vaccine ID in 2021
- Executive Order to study creation of a digital US dollar in 2022
- Executive Order to create a digital dollar in 2025
- UN to declare a state of Palestine in September of 2025
You and I who are alive and remain have thus far witnessed a ‘crack in the world’, one that continues to grow and deepen with each passing day. The world will crack again when Palestine is recognized, and crack again when we who believe are removed in the Rapture. Somebody send Sammy Hagar a Bible, he’s gonna need it.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
THE BIG STORY
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END TIMES
CHRISLAM
FALSE TEACHERS
THE METAVERSE
REAL UFOS
ISRAEL
THE MOTB
CATHOLIC CHURCH
FAKE NEWS
ABORTION
THE THIRD TEMPLE
BILL GATES
GEORGE SOROS
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