Donald Trump
Walmart Becomes Latest Major Corporation To Rollback DEI Policies As Trump Landslide Win Already Reversing The Tide Of Obama-Era Wokeness

Walmart, the world’s largest retailer, is rolling back its diversity, equity and inclusion policies, joining a growing list of major corporations that have done the same after Donald Trump win. Woke is dead, and that’s good.
This Thanksgiving, one of the things you can be thankful for is that it looks like many of the woke policies put in place by Barack and Michelle Obama, and kept in place by Joe Biden and Kamala Harris, just might finally be coming to an end. Policies like DEI hiring that mandates that a person get a job based, not on merit and qualifications, but on skin color and gender identity. Walmart is just one of many major corporations to begin rolling back the Diversity, Equity and Inclusion policies they were forced to enact. This is happening because Donald Trump just won in a landslide. Winning is good.
“And he asked him, What is thy name? And he answered, saying, My name is Legion: for we are many.” Mark 5:9 (KJB)
America is a diverse nation, and to a large degree, that diversity is our strength. But that only applies when talking about organic diversity as it is naturally found amongst our people. The artificial diversity created by the DEI and pronouns crowd is demonic in nature, and gives power to the most base elements of our society. Biological men do not belong in the ladies room, transgenders do not belong on the battlefield, and who wants their pilot or surgeon to hold those positions by virtue of their gender identity? So kudos to Walmart, as well as Toyota, Ford, Lowe’s, Tractor Supply, John Deere and other corporations who are voting for a return of sanity. The incoming Trump era is already bearing fruit, and that’s a lot to be thankful for. Now go out and tell lost people about salvation in Jesus Christ.
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Walmart the latest big corporation to scale back DEI policies after pressure from conservative activists
FROM CBS NEWS: The changes, confirmed by Walmart on Monday, are sweeping and include everything from not renewing a five-year commitment for an equity racial center set up in 2020 after the police killing of George Floyd to pulling out of a prominent gay rights index. And when it comes to race or gender, Walmart won’t be giving priority treatment to suppliers.
Walmart’s moves underscore the increasing pressure faced by corporate America as it continues to navigate the fallout from the U.S. Supreme Court’s ruling in June 2023 ending affirmative action in college admissions. Emboldened by that decision, conservative groups have filed lawsuits making similar arguments about corporations, targeting workplace initiatives such as diversity programs and hiring practices that prioritize historically marginalized groups.
Kamala Harris in her first public statement since landslide loss on November 5th, showing you just how awful her presidency would have been. What a sloppy embarrassing mess. #Kamala pic.twitter.com/QfLjUHBiCv
— Now The End Begins (@NowTheEndBegins) November 27, 2024
Separately, conservative political commentator and activist Robby Starbuck has been going after corporate DEI policies, calling out individual companies on the social media platform X. Several of those companies have subsequently announced that they are pulling back their initiatives, including Ford, Lowe’s, Tractor Supply and Harley-Davidson.
But Walmart, which employs 1.6 million workers in the U.S., is the largest one to do so.
“This is the biggest win yet for our movement to end wokeness in corporate America,” Starbuck wrote on X, adding that he’d been in conversation with Walmart.
Walmart confirmed to The Associated Press that it will better monitor its third-party marketplace items to make sure they don’t feature sexual and transgender products aimed at minors. That would include chest binders intended for youths who are going through a gender change, the company said. The Bentonville, Arkansas-based retailer will also be reviewing grants to Pride events to make sure it isn’t financially supporting sexualized content that may be unsuitable for kids. For example, the company wants to makes sure a family pavilion isn’t next to a drag show at a Pride event, the company said.
Additionally, Walmart will no longer consider race and gender as a litmus test to improve diversity when it offers supplier contracts. The company said it didn’t have quotas and won’t do so going forward. It won’t be gathering demographic data when determining financing eligibility for those grants.
The changes come soon after an election win by former President Donald Trump, who’s criticized DEI initiatives and surrounded himself with conservatives who hold similar views, including his former adviser Stephen Miller, who leads a group called America First Legal that has challenged corporate DEI policies. Trump named Miller to be the deputy chief of policy in his new administration. READ MORE
Walmart joins list of companies that are rolling back DEI policies
Walmart has joined a growing list of companies that are rolling back on their diversity, equity and inclusion policies and efforts.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
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When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Donald Trump
Donald Trump Says He Is Doing Good Deeds In Order To Get To Heaven, Why Hasn’t Any One In The White House Faith Office Told Him How To Get Saved?

President Trump is surrounded by professing Christians at the White House, yet he has no idea of the biblical plan of salvation. Why is that?
President Donald Trump is surrounded by Christians on every level, he even created the White House Faith Office where he installed Paula White as his spiritual leader. He has professing Christians like Christian Nationalist Pete Hegseth around him every day, you would think that someone in his circle would have given him the gospel by this point. You would think that, but you’d be wrong. Donald Trump told Fox News the other day he is busy working his way to heaven by stopping wars around the world. Nope, that’s not it, Mr. President, not by a long shot.
“Not by works of righteousness which we have done, but according to his mercy he saved us, by the washing of regeneration, and renewing of the Holy Ghost; Which he shed on us abundantly through Jesus Christ our Saviour; That being justified by his grace, we should be made heirs according to the hope of eternal life.” Titus 3:5-7 (KJB)
Let me tell you what will not save your soul: baptism, the sacraments, confession to a priest, the Eucharist, mass, good works, good deeds, prayers of the saints, prayers to the saints, the Sinner’s Prayer, Mary, predestination, candles, amulets, the Universe, being raised in a church or attending a church service. Salvation exists in a payment made by Jesus Christ on the cross on your behalf. When you receive that payment by faith, His shed blood is applied to your account, and your sin debt satisfied before God. Asking Jesus into your heart does not ‘do the trick’, and neither does simply asking God to forgive you. You have a debt, and only a payment He approves of will be accepted. That payment is free, that payment is His shed blood, do you want it or not? That’s the price of admission to Heaven, Mr. President, your works don’t factor into the equation.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
Donald Trump
A Surreal Scene At The White House As The Combined Leaders Of Europe Were Lined Up In Chairs Like Schoolchildren As President Trump Lectured Them

The assembled leadership of Europe were sat down like schoolkids around the desk in the Oval Office while ‘teacher’ Trump lectured them on Russia and Ukraine
It was a wild scene in the Oval Office yesterday as the leaders of Italy, Germany, France, Finland, the president of the EU Commission, and the NATO secretary general were all put in chairs around the Resolute Desk while President Trump pontificated on how to proceed with ending the war between Russia and Ukraine. It was crazy, just look at the disdain on all their faces, like something out of an end times movie. That’s because we are living in an end times movie, and that’s the memo.
“For the LORD hath poured out upon you the spirit of deep sleep, and hath closed your eyes: the prophets and your rulers, the seers hath he covered.” Isaiah 29:10 (KJB)
On the Podcast yesterday, I talked about why Putin only wants to deal with Trump, and that’s because Putin knows that, in the end, he gets just about everything he wants from Trump that he would never get from talks with anyone else. All Trump wants is the Nobel Peace Prize for ending the war regardless of how the war is actually brought to an end. Trump becomes Putin’s proxy to deliver and dictate the terms to Zelensky and Ukraine. Fun fact, Putin will never, in a million years, agree to a ‘peace deal’ that is not highly slanted in his favor including acquiring parcels of Ukrainian territory he needs to rebuild the old Soviet Union. Don’t get me wrong, I hate war and would love to see peace in Ukraine, but that’s not going to happen because “and unto the end of the war desolations are determined.”
European leaders discuss Ukraine security guarantees after Trump talks
FROM THE GUARDIAN UK: Monday’s White House meeting shed little light on Putin’s territorial terms. The Russian leader has demanded Ukraine’s withdrawal from Donetsk and Luhansk, but Zelenskyy has set a firm red line against ceding land beyond the present occupation or legitimising Moscow’s control.
Some observers say that for all the diplomatic manoeuvring, there has been little real movement towards ending the war. “Nothing had happened in Anchorage on Aug. 15th. Nothing happened yesterday in Washington DC,” Gérard Araud, the former French ambassador to the US, wrote on X. “Putin, Zelenskyy and the European leaders were all relieved: they had avoided Trump taking unwelcome decisions. It was the triumph of empty vagueness and meaningless commitments.” READ MORE
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
Donald Trump
VLAD TO SEE YOU: Trump And Putin Propose A ‘West Bank-Style Occupation Of Ukraine’ That Gives All Military And Economic Control To Russia

Russia and the United States have discussed a model for ending the war in Ukraine that mirrors Israel’s occupation of the West Bank, The Times has been told.
When President Trump had Zelensky visit the White House a while back, it was used as a pretext for Trump and Vance to jump all over him and publicly humiliate him. Trump was praised by some for his very firm handling of a seemingly ungrateful Zelensky. I wonder if President Trump will also be as firm and forthright with Putin when they meet in Alaska on Friday? Trump has given Putin a deadline for stopping the war, what happens if Putin disregards it? Nothing will happen, and that’s the memo.
“Thou shalt fall upon the open field: for I have spoken it, saith the Lord GOD.” Ezekiel 39:5 (KJB)
Donald Trump would never, in a million years, speak to Vladimir Putin in the same way he spoke to Zelensky, he knows he is no match for the former KGB Soviet mastermind. But what he will do is appease Putin, and instead of negotiating a peace, he’s more than happy to carve up Ukraine and split it with him. Students of history remember how Hitler made a pact with Stalin and together they carved up Poland, and how did that turn out? When they two meet in Alaska tomorrow, it will be Putin coming in with the upper hand, just ask Ezekiel if you don’t believe me.
US and Russia ‘propose West Bank-style occupation of Ukraine’
FROM THE TIMES UK: Under this scenario Russia would have military and economic control of occupied Ukraine under its own governing body, imitating Israel’s de facto rule of Palestinian territory seized from Jordan in 1967.
The idea was raised weeks ago in discussions between Steve Witkoff, President Trump’s peace envoy, and his Russian counterparts, according to a source close to the US national security council. Witkoff, who is also tasked by Trump with bringing peace to the Middle East, is understood to support the idea, which the Americans believe circumvents barriers in the Ukrainian constitution to ceding territory without holding an “all-Ukraine” referendum.
President Zelensky has refused to countenance handing over land but the occupation model may be a mechanism to allow for a truce after three and a half years of war. Under the model, Ukraine’s borders would not change, just as the borders of the West Bank have gone unchanged for 58 years, only under Israeli control.
“It’ll just be like Israel occupies the West Bank,” the source said before Trump’s summit with President Putin in Alaska on Friday. “With a governor, with an economic situation that goes into Russia, not Ukraine. But it’ll still be Ukraine, because … Ukraine will never give up its sovereignty. But the reality is it’ll be occupied territory and the model is Palestine.”
Anna Kelly, the deputy White House press secretary, said: “This is total fake news and sloppy reporting by The Times, who clearly has terrible sources. Nothing of the sort was discussed with anyone at any point.”
Israel’s occupation has been ruled illegal by the International Court of Justice, which is not recognised by the US and only partially accepted by Russia. In March 2022 the court ordered Russia to “immediately suspend military operations” in Ukraine, by a vote of 13 to two in which Russian and Chinese judges were opposed. The order is binding on Russia but the court has no means of enforcing it.
The United Nations has ordered Israel to end its occupation, most recently in a vote of the general assembly last September by 124 nations to 14, with 43 abstentions.
The resolution called for Israel to comply with international law within 12 months and withdraw its military forces, immediately cease all new settlement activity, evacuate all settlers from occupied land and dismantle parts of the separation wall it constructed inside the occupied West Bank. Israel, which voted against the measure along with the US, has ignored the resolution. Britain abstained. This outcome for Ukraine’s occupied territories is seen by some US negotiators as simply reflecting the reality of the war and the refusal by all other nations to become directly involved in fighting Russia. In this view, all that remains is to establish the exact boundaries of Russian occupation, which Putin is seeking to push as far as possible before his talks with Trump in Alaska.
The scenario would reflect the world view expressed by Sebastian Gorka, Trump’s senior director for counterterrorism, during an interview in May.
“We live in the real world. The Trump administration lives in the real world,” Gorka told Politico. “We recognise the reality on the ground. Number one, that’s the beginning because we’re not utopianists and we’re not human engineers. We’re not some kind of pie in the sky believers in utopia.
“We recognise the reality on the ground and we have one priority above all else, whether it’s the Middle East or whether it’s Ukraine. It’s to stop the bloodshed. Everything else comes after the bloodshed has been halted.”
Israeli troops captured the West Bank — land between Israel and the River Jordan — from Jordanian forces during the 1967 Six Day War, putting millions of its Palestinian residents under Israeli control. Israel’s occupation has been ruled illegal by the International Court of Justice, which is not recognised by the US and only partially accepted by Russia. In March 2022 the court ordered Russia to “immediately suspend military operations” in Ukraine, by a vote of 13 to two in which Russian and Chinese judges were opposed. The order is binding on Russia but the court has no means of enforcing it.
The United Nations has ordered Israel to end its occupation, most recently in a vote of the general assembly last September by 124 nations to 14, with 43 abstentions.
The resolution called for Israel to comply with international law within 12 months and withdraw its military forces, immediately cease all new settlement activity, evacuate all settlers from occupied land and dismantle parts of the separation wall it constructed inside the occupied West Bank. Israel, which voted against the measure along with the US, has ignored the resolution. Britain abstained.
This outcome for Ukraine’s occupied territories is seen by some US negotiators as simply reflecting the reality of the war and the refusal by all other nations to become directly involved in fighting Russia. In this view, all that remains is to establish the exact boundaries of Russian occupation, which Putin is seeking to push as far as possible before his talks with Trump in Alaska. READ MORE
Details on Trump-Putin meeting in Alaska begin to surface
President Donald Trump and Russian President Vladimir Putin are scheduled to meet on Aug. 15 to discuss a potential end to the war between Russia and Ukraine. Speculation surrounding Ukrainian President Volodymyr Zelenskyy’s participation in the discussions with Trump and Putin has largely subsided, as it now appears he will not be in Alaska for the meeting. LiveNOW’s Andrew Craft is getting a preview of what we might expect on Friday from Peter B. Doran, an adjunct senior fellow at FDD.
Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church
- HOW TO DONATE: Click here to view our WayGiver Funding page
When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.
But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORT…TO THE FIGHT!!!
“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)
“Thank you very much!” – Geoffrey, editor-in-chief, NTEB
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