Connect with us

Headline News

EVERYBODY RUNS: Your Smartphone Location-Aware Data Is Being Used And Sold Without Your Consent

As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever app you have open at the time—and as popular apps harvest your lucrative location data, the potential for leaking or exploiting this data has never been higher.

Published

on

mobile-location-data-being-sold-minority-report-has-come-true-tracking-mark-beast-666
SHARE NOW THE END BEGINS:

As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever app you have open at the time—and as popular apps harvest your lucrative location data, the potential for leaking or exploiting this data has never been higher.

EDITOR’S NOTE: When the movie Minority Report was released back in 2007, audiences were thrilled to see the technological marvels that would come true for some future generation down the line. Funny thing is, though, just about everything shown in the movie has already come true, including the persistent mobile advertising that follows your every move. The every move of billions of people all being tracked and recorded by a personal device in their pocket…and it’s not even the mark of the beast yet. Imagine that.

It’s true that your smartphone’s location-tracking capabilities can be helpful, whether it’s alerting you to traffic or inclement weather. That utility is why so many of us are giving away a great deal more location data than we probably realize. Every time you say “yes” to an app that asks to know your location, you are also potentially authorizing that app to sell your data.

Dozens of companies track location and/or serve ads based on this data. They aim to compile a complete record of where everyone in America spends their time, in order to chop those histories into market segments to sell to corporate advertisers.

Marketers spent $16 billion on location-targeted ads served to mobile devices like smartphones and tablets in 2017. That’s 40% of all mobile ad spending, research firm BIA/Kelsey estimates, and it expects spending on these ads to double by 2021.

The data required to serve you any single ad may pass through many companies’ systems in milliseconds—from data broker to ad marketplace to an agency’s custom system. In part, this is just how online advertising works, where massive marketplaces hold ongoing high-speed auctions for ad space.

But the fragmentation also is due to a very real fear of the public backlash and legal liability that might occur if there were a breach. Imagine the Equifax breach, except instead of your Social Security number, it’s everywhere you’ve been, including your home, your workplace and your children’s schools.

The fix, at least for now, is that with most individual data vendors holding only parts of your data, your complete, identifiable profile is never all in one place. Giants like Google and Facebook , who do have all your data in one place, say they are diligent about throwing away or not gathering what they don’t need, and eliminating personally identifying information from the remainder.

Yet as the industry and the ways to track us expand, the possibility that our whereabouts will be exposed multiplies.

If you’ve ever felt clever because an app on your phone asked to track your location and you said no, this should make you feel a little less smug: There are plenty of ways to track you without getting your permission. Some of the most intrusive are the easiest to implement.

Your telco knows where you are at all times, because it knows which cell towers your phone is near. In the U.S., how much data service-providers sell is up to them. 

Another way you can be tracked without your knowing it is through any open Wi-Fi hot spot you might pass. If your phone’s Wi-Fi is on, you’re constantly broadcasting a unique MAC address and a history of past Wi-Fi connections. Retailers sometimes use these addresses to identify repeat customers, and they can also use them to track you as you go from one of their stores to another.

WeatherBug, one of the most popular weather apps for Android and iPhone, is owned by the location advertising company GroundTruth. It’s a natural fit: Weather apps need to know where you are and provide value in exchange for that information. But it also means that app is gathering data on your location any time the app is open—and even when it isn’t, if you agreed to always let it track your location. That data is resold to others.

GroundTruth also gathers location data from “over a hundred thousand” other apps that have integrated bits of its code, says company president Serge Matta, who declined to disclose which apps. App makers agree to harvest location data because it grants them access to GroundTruth’s mobile advertising network.

This data is what enables marketers like Jack in the Box to push an advertiser’s message to potential customers near its restaurants. A typical engagement includes pushing location-based promotions or coupons through mobile ads, says Iwona Alter, Chief Marketing Officer of Jack in the Box.

Every month GroundTruth tracks 70 million people in the U.S. as they go to work in the morning, come home at night, surge in and out of public events, take vacations, you name it. source

***************************

Now The End Begins is your front line defense against the rising tide of darkness in the last days before the rapture of the church

HOW TO DONATE: Click here to view our GoFundMe page

NTEB has been hit with some serious bills related to our operating costs in 2018, the price of everything is going up! So we have prayerfully decided to extend our fundraiser into the springtime, specifically to May 14th, 2018. Without your generous support of this ministry, we would not be able to continue operating.

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the building of the recording studio, but it also goes to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. Even all the way to South Africa. We even restarted our weekly radio Bible study on Sunday nights again, thanks to your generous donations.

Personally, I hate having to hold a fundraiser, I truly do. If I had them money I would give it all personally and never ask anyone for a penny. In fact, I have given everything I have to this ministry. But the Lord knows better than I do, and I  believe with all my heart that He is asking all of you to invest in this ministry as well.

nteb-gospel-tracts-street-preaching-be-a-bold-witness-for-jesus-christ-728

But whatever you do, don’t do nothing. Time is short and we need your help right now. If every one of the 12,426 people on our daily mailing list gave $2.50, we would reach our goal immediately. If every one of our 151,913 followers on Facebook gave $1.00 each, we would reach 600% of our goal. The same goes for our 13,500 followers on Twitter. But sadly, many will not give, so we need the ones who can and who will give to be generous. As generous as possible.

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)

HOW TO DONATE: Click here to view our GoFundMe page


 

Free Bible Program

Chaplain Marshall At The Leon County Detention Facility Says The Need For Bibles Is Urgent As Inmates Are Being Turned Away From Lack Of Supply

Published

on

SHARE NOW THE END BEGINS:

The Leon County Detention Facility in Florida is struggling with an inability to keep their inmates supplied with Bibles as the need is great but the supplies are few

As many of you know, our whole family was hit with the Subclade K super flu this week, and all activity here at NTEB basically stopped. Lori and I want to thank everyone for your fervent and effectual prayer for our recovery. This is why we are a praying people, so thank you, everyone. Well, while I am not yet fully recovered, I thought I had better dust off the keyboard and write about something. Nothing in the news really interested me, and then I saw an email come over from Chaplain Marshall at the Leon County Detention Facility in Florida. What he had to say snapped me right to attention. Time to write.

If the Son therefore shall make you free, ye shall be free indeed.” John 8:36 (KJB)

Dr. Marshall’s email says We really need your help. We are struggling with constant requests for the bible. We have over 1000 inmates. I am reaching out because we should never have to turn an inmate away who is seeking Gods word. The need is urgent so please send us as many bibles as possible on an ongoing basis. May God Bless You. We can only accept PAPER Bibles.” This is the very reason for which Bibles Behind Bars was raised up for, to send God’s preserved word into as many jail and prison cells as possible. They need a thousand Bibles are quickly as possible, and with your help we can do it. The cost to send these Bibles out is $4,550, please pray about joining with us to get this done. Bibles Behind Bars is the chaplain’s lifeline that allows them to do the work God has called them to do. Help us to keep the gospel supply lines open!

If God has prospered you, please take a moment to click on the donate button to help us in this monumental task of providing King James Bibles, New Testaments, scripture portions, gospel tracts as well as Spanish Bibles to inmates in jails and prisons from Florida to Alaska, and every state in between. We need your prayers, we need your generous financial support, and we need you to stand with us in the closing days of the Church Age. Thank you so very much, TO THE FIGHT!!!


NOTE: If you need a 501 C3 Letter of Donation for tax purposes, please send your donation to:

NTEB Ministries
1340 N Great Neck Rd.
Ste. 1272-129
Virginia Beach, VA 23454.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Continue Reading

Headline News

Super Bowl Sunday LX 2026 Is An Excellent Illustration Of The ‘Falling Away’ Complete With Games Played In A Roman Colosseum Under An Egyptian Obelisk

Published

on

SHARE NOW THE END BEGINS:

No matter which Super Bowl LX 60 you pick today, or which Halftime Show you watch, you will be celebrating that which God hates

America is not a Christian nation, and it is filled with professing Christians who know less about Bible doctrine than most industrialized countries. They will go to a stadium and “bang their heads for the Lord” for hours on end, and yet spend not a fraction of that time in God’s preserved word. If you watch any of the Super Bowl XL 2026 proceedings today, and I do not recommend you do, what I am telling you will become instantly apparent if your know your Bible.

“The law of the LORD is perfect, converting the soul: the testimony of the LORD is sure, making wise the simple. The statutes of the LORD are right, rejoicing the heart: the commandment of the LORD is pure, enlightening the eyes. The fear of the LORD is clean, enduring for ever: the judgments of the LORD are true and righteous altogether. More to be desired are they than gold, yea, than much fine gold: sweeter also than honey and the honeycomb.” Psalms 19:7-10 (KJB)

We had no Sunday Service this morning due to the fact that the Type A flu has hit me and my family pretty hard, and your prayers for a speedy recovery for all of us is very much appreciated. But after 17 years of reporting on the ‘woke’ Super Bowl and the Christian Nationalist Super Bowl, I would be remiss in my duties if I didn’t once again throw the NTEB end times hat into the ring. Now, the ‘woke’ Super Bowl is sad, pathetic, and instantly connects you to Romans 1 in your King James Bible. The Christian Nationalist Super Bowl, while ideologically better, instantly connects you to Acts 20, 28, and 2 Thessalonians 2:3. This year we have a treat! The NFL is providing a highly LGBTQIA-friendly Halftime show while Turning Point USA gives us the ‘let’s drink whiskey and set stuff on fire for the LORD’ Halftime Show’. We get both. If you think that the choice is an “easy one”, you’d be quite mistaken. They both lead you away from God and away from the Bible, and to the Vanity Fair found in The Pilgrim’s Progress.

“This people draweth nigh unto me with their mouth, and honoureth me with their lips; but their heart is far from me.” Matthew 15:8 (KJB)

Before we go further, let’s pull off to the side and see what the NFL and their Super Bowl actually represents. First and foremost, the Super Bowl is played on a Sunday, the day Jesus rose from the dead. Secondly, the players are called “stars” and “idols”, two expressions found in the Bible connected with idol worship. The Lombardi Trophy is an Easter egg on top of an Egyptian obelisk. Come on, now, you knew that the football represents the Easter egg from the Roman Catholic Church and ancient Babylon, right? Why do you think the NFL uses Roman numerals? Why does the NFL show you the Roman Catholic Church in all their marketing? Stay with me now, the water only gets deeper. Third, the hundreds of millions of viewers will be bombarded with just about everything that God hates. Immorality, drugs, alcohol, homosexuality, gambling, and lust just to name a few. Why do you think that the same corporations we claim to hate pay between $8-10 million dollars for a 30-second commercial. You know what that makes you? A sitting duck. You know what that makes your children? Groomed. Everything I just told you will be exactly the same no matter which Super Bowl you watched or which Halftime show you support today.

FUN FACT: Kid Rock is no better than Bad Bunny, he just sins with the stuff the Laodicean Church approves of. All sin is equally offensive and damning in the eyes of God, and requires a payment.

You know why your pastor doesn’t preach against all this, or any of this? They’re afraid of the pushback they would get. Gotta keep that Building Program going, even if it means selling out your congregation to do it. We have forgotten that God, according to the Bible, is not on the side of the great and mighty America. He is on His Side. I am 100% against abortion, but ask yourselves this. If you “stand for the unborn”, which is a good thing, and at the same time go to the bars with Kid Rock, John Rich, Joel Webbon, Doug Wilson, and all the others far too numerous to mention, is God somehow fooled?. Billy Sunday was a great preacher, and many got saved, but Prohibition did nothing but create a massive cash economy for the Mafia. Which destroyed peoples lives for generations and is still doing it. You say that we have to “Make America A Christian Nation Again”, right? Go ahead and try, and all you do is advance the kingdom of the coming Antichrist through the 7 Mountains Mandate.

“For, brethren, ye have been called unto liberty; only use not liberty for an occasion to the flesh, but by love serve one another.” Galatians 5:13 

I’m not preaching to the choir, I am preaching to sinners, saved or lost, and calling you to pick a side before it all comes down. You have Christian liberty if you’re saved, but let me suggest you use it to preach the gospel. The LORD is watching, choose carefully.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Continue Reading

End Times

The Opening Ceremony Of The 2026 Winter Olympics Featured A Burning Cauldron With Everlasting Flames In The Middle Of The All-Seeing Eye In Hell

Published

on

SHARE NOW THE END BEGINS:

The opening ceremony for the 2026 Winter Olympics was ripped right from the pages of end times events laid out in the book of Revelation

The world just can’t help themselves, can they? At the opening ceremony to the 2026 Winter Olympics in Italy last night, what was intended to be a beautifully designed version of the ‘Olympic Cauldron’ representing the ‘eternal flame’ for the duration of the games was actually a hellish depiction of the all-seeing eye of Horus coming out from the eternal fires of Hell. Ever see ‘Stranger Things’? They created the Olympic Cauldron as the Demogorgon come to life for our entertainment.

The same shall drink of the wine of the wrath of God, which is poured out without mixture into the cup of his indignation; and he shall be tormented with fire and brimstone in the presence of the holy angels, and in the presence of the Lamb:” Revelation 14:10 (KJB)

A massive triumphal arch, a blazing, suspended centerpiece. The entire scene drenched in blood-red light with fire raining down from the heavens like a victory celebration for something ancient, pagan, and proud. Whether the designers intended “the all-seeing eye” or not, the effect is the same: a global spectacle built on awe, fear, and worshipful attention—centered on fire. The very same Hell fire now being mocked and denounced by people like Kirk Cameron. Christian, wake up!

video
play-rounded-fill

The modern world doesn’t merely tolerate darkness—it packages it. Stylizes it. Sells it as culture. Then tells you you’re “negative” or “conspiratorial” if you notice the tone. But Bible believers aren’t called to applaud the production. We’re called to reprove it. Reprove things like the wicked NFL Super Bowl and their Sodomite Half Time Show, and yes, the Turning Point All-American Halftime show promoted openly by Laodicean preacher Franklin Graham. It is nothing but wickedness everywhere you look, and that’s exactly as your King James Bible says it will be. Fill your pockets with gospel tracts and go out into the ‘highways and hedges’ and tell them about Jesus. Time is almost gone, make the most of it for the Lord, and get ready for the Judgment Seat of Christ. Amen? TO THE FIGHT!!!

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. We have a Gospel Billboard program. We are now broadcasting Bible studies, Podcasts and a Sunday Service 5 times a week, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

nteb-free-king-james-bible-program-750-550

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Continue Reading

Trending