‘Lost Angel’ Wine Markets Themselves To Lost People Going To Hell

Here, in a single store display for alcohol, were multiple attacks on the scriptures and an undisguised attempt to lure the simple into the paths of unrighteousness and the...

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The perfect wine for a lost world waiting for the Antichrist

“Wine is a mocker, strong drink is raging: and whosoever is deceived thereby is not wise.” Proverbs 20:1

“For the Son of man is come to save that which was lost.” Matthew 18:11

I saw a startling thing in our local Publix supermarket this evening, so startling in fact that it send a chill down my spine. Right there, in the middle aisle next to where they are selling juice boxes for kids, was a huge floor display of brightly-colored bottles of wine. And not just any wine, as the marketing proclaimed, it was a “naughty wine for naughty times.” Lost Angel wine. The in-store advertising invited you to try Lost Angel and “get lost”. Get lost? Where have I read about that in the bible?



As a bible believer, and knowing a little of what the scriptures say, I was more than just a little overwhelmed with emotion. Here, in a single store display for alcohol, were multiple attacks on the scriptures and an undisguised attempt to lure the simple into the paths of unrighteousness and the waiting arms of the Devil. Yes, I can see some of you rolling your eyes right now, and saying “chill out, bro, what’s the big deal?” Well, bear with me and I will show you what the “big deal” is. Your eternal soul is the “big deal”.

LOST ANGEL: Calling the name of your mind-altering product “Lost Angel” is a complete truth-in-advertising moment. Albeit a sinister one! The bible talks in great detail about the “lost angels”. “I will therefore put you in remembrance, though ye once knew this, how that the Lord, having saved the people out of the land of Egypt, afterward destroyed them that believed not. And the angels which kept not their first estate, but left their own habitation, he hath reserved in everlasting chains under darkness unto the judgment of the great day.” Jude 1:5,6

Where do the “lost angels” go? Into everlasting chains in darkness awaiting judgement. Do you know what the bible says about fermented, alcoholic wine? It says this: “Wine is a mocker, strong drink is raging: and whosoever is deceived thereby is not wise.” Proverbs 20:1. That’s right, fermented wine is a MOCKER, and it will DECEIVE you. That’s what the bible says it will do. Is God a liar?

GET LOST: Now this is an easy one. Where do people who are “lost” go? They go to Hell. “But if our gospel be hid, it is hid to them that are lost: In whom the god of this world hath blinded the minds of them which believe not, lest the light of the glorious gospel of Christ, who is the image of God, should shine unto them.” 2 Corinthians 4:3,4. Think of the demonic irony of a mocking wine brand that invites you to prepare for Hell where all lost people go.

On the Lost Angel website appears this writing:



“If you live more than once, then who the Hell cares?” We have been created as eternal, living souls and we do live more than once. We live forever, saved or lost. Those who have trusted Jesus Christ as their Saviour live for eternity in Heaven with Him. Those who are lost and die in that state will live forever in the flaming, fires of Hell and the Lake of Fire.

Who cares? God cares.

Naughty Wines For Naughty Times: In the King James Bible, the word “naughty” is not some silly, old-fashioned word. It is packed with warning and meaning. A naughty person, a wicked man, walketh with a froward mouth. He winketh with his eyes, he speaketh with his feet, he teacheth with his fingers; Frowardness is in his heart, he deviseth mischief continually; he soweth discord. Therefore shall his calamity come suddenly; suddenly shall he be broken without remedy.” Proverbs 6:12-15.

The bible says that the “naughty” person is a wicked, evil person who shall be broken. Do you really want to pour yourself a glass of wine that advertises that it was made for “naughty people” to engage in “naughty times”? Maybe if you’re insane, or a devil, you might.

I know that this story is probably too hard-core bible to really be appreciated, and that many carnal Christians who think nothing of ruining their testimony will simply roll their eyes and click away. But before you go, let me tell you one last thing. Like you, for many years, I was a “carnal Christian”, and I drank. Until one Day the Lord got a hold of me and gave me a vision for the Judgment Seat of Christ, where I will stand one day and give account for how I lived my saved, Christian life. When that day happened in my life, a number of years ago, I gave it up. I now spent my days “redeeming the time” by telling lost people about Jesus Christ.

Consider this story a warning, one that we dearly hope you heed. Don’t get lost, get saved.


NTEB is run by end times author and editor-in-chief Geoffrey Grider. Geoffrey runs a successful web design company, and is a full-time minister of the gospel of the Lord Jesus Christ. In addition to running NOW THE END BEGINS, he has a dynamic street preaching outreach and tract ministry team in Saint Augustine, FL.

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