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Digital Billboards Will Record Make And Model Of Your Car To Deliver Personalized Ads As You Drive Past

Roadside cameras will read license plates and computers will make snap judgments based on home address, age, race and income level through the billboards.

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Here is what’s around the corner: Smart digital billboards will detect the make, model and year of oncoming vehicles and project ads tailored to the motorist.

EDITOR’S NOTE: This is like the third or fourth story we’ve done today showing the ultra-aggressive incursion of smart technology into our daily lives. Nest Home Climate Systems, smart TVs, coffeemakers with RFID chips, phones with facial recognition and the list goes on and on. Every moment of every part of our lives is being observed, recorded, digitized and analyzed. That One World System that everyone feared 20 years ago is now the same system being embraced by everyone. 

Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards.

Once ads flash up on roadside digital screens, the sales pitch may not stop. Any mobile phones in a passing vehicle may light up with a reinforcing message linked to the ad.

A series of factors are reshaping the quintessential experience of the road trip or job commute. Smart billboards are already here, gracing the sides of bus shelters, urban interstates and pedestrian walkways. And as the digital billboards grow in size and number — rotating ads, customizing them to passing traffic and earning far more income — old-fashioned billboards face an existential moment.

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Throw in artificial intelligence and powerful computers, and the roadside experience is on the cusp of change.

Digital electronic billboards actually stare at us – and make judgments about who we are and how we might spend our money.

A big unknown: the impact of self-driving automobiles on both old-style “dumb” billboards and their smarter progeny.

“Often your car is a proxy for demographics. We get several ad agencies who say, I want to advertise to affluent men over $100,000 [in annual salary] with XYZ education. Often driving a BMW or an Audi is a proxy for that,” said Kevin Foreman, general manager of geoanalytics at INRIX, a Kirkland, Washington, company that gathers and sells real-time traffic information.

To determine make, model and year of cars on the road, start-up companies marry powerful computing, roadside sensors or cameras and pinpoint advertising.

One of them is Synaps Labs. Its cofounder and chief executive, Alex Pustov, said the company installs roadside cameras roughly 600 to 650 feet in front of electronic billboards. The cameras feed images of oncoming cars through a cellular signal to a computer.

Packed in the computer’s memory are some 2,000 different images of each of 1,600 makes and models of cars, he said. “Initially, it was labor intensive. We needed to collect millions of images,” Pustov said. “We manually created libraries of car makes and models.”

It only takes a second or so to transmit and digest the image and channel back a targeted ad that a driver would see for eight or nine seconds, Pustov said. When multiple lanes are filled with traffic, the computer can determine broad groups of targets, say, owners of older automobiles, and flash ads accordingly.

“Most car companies want to advertise to seven- to 12-year-old cars. They don’t want to advertise to a 1- to 2-year-old car,” Foreman said. “Ford spending money on you when you’ve just bought a new Ford is lousy. But me, I have a 12-year-old Ford. I’m a great candidate.”

Smart billboards can also target motorists on the highway or pedestrians passing bus shelters by picking up cellular or mobile signatures, WiFi signals or even beaconing given off by certain apps.

The billboard sector, or what the industry prefers to call “out of home” advertising, comprises $7.5 billion of the $185 billion annual U.S. advertising market, said Andrew R. Sriubas, chief commercial officer at OUTFRONT Media, one of the nation’s big three outdoor advertisers.

Industry experts are cautious to note that the data harvesting is anonymous, hoping not to evoke the creepy billboards of the 2002 movie Minority Report in which a protagonist finds signage addressed to him directly.

“It doesn’t have to know who you are. It needs to know what you are. It says I see phone ID 453ABCD. I happen to know that phone number is associated with a millennial Hispanic female, therefore send it this ad,” Sriubas said.

Moreover, the data industry collects vast information about the whereabouts of mobile users by the apps on their smart phones, which share global positioning system, or GPS, signals every 15 seconds.

“When you click ‘I allow’ on your favorite mobile app, if they’re a partner of ours … you most likely are anonymously sending us your GPS point heading,” Foreman said.

That is partly why INRIX says it can anonymously track the GPS signals of over 300 million drivers in 65 countries. Moreover, one in four cars coming onto the road today emit their own GPS signals.

Smart billboards can consider other factors for targeting, such as time of day, weather conditions, and upcoming events. A digital sign catering to pedestrians can also make judgments.

“It can detect gaits. So it understands male versus female, it understands kids versus adults,” Sriubas said. “There’s a bunch of very sophisticated algorithms that it can understand.”

Using that data, he added, “I know you’re male or female. I know you’re within a certain age category, 30 to 40. I know that you live in this location and you work in that location.” Smart ads for cars may riff off the seasonal weather or time of day.

“For a Jaguar campaign that we did,” Pustov said, referring to a smart campaign in his native Moscow, “when it was snowing they were showing a Jaguar ad that demonstrated the car is very comfortable in the snow.”

When weather was better, and little traffic was on the road, “they were saying it’s a very powerful car.”

The rollout of digital smart billboards is far from uniform. U.S. municipalities, counties and states have different restrictions on placement, brightness and frequency of rotation of outdoor ads, and whether video — which can distract drivers — is permitted.

“There are significant safety issues. There are significant privacy issues that are still out there. Usually these kinds of issues get worked out,” said Dan Jaffe, head of government relations for the Association of National Advertisers, a marketing industry trade group.

The arrival of smart billboards is only one facet of “enormously transformational period of media,” Jaffe said, with changes coming “far faster than in the past.” Still unknown is the impact of self-driving automobiles, which may turn drivers into passengers. The question then is whether those nondrivers will focus on screens inside vehicles or outside.

Some view autonomous vehicles as likely to be a boon to billboards, though it may be temporary.

“For the next 10 years, I think the billboard or out-of-home industry is going to have a heyday. Drivers will be more hands free,” Foreman said. “They’ll be able to phone Delta Airlines and book their flight right away when they see that flight to Hawaii for cheaper. … They can actually transact on the advertisement.”

Without driver safety considerations, more motion advertisements may appear roadside.

“You can do something that is very interactive, that is full of motion because the driver can now stare at the digital billboard for a lot longer,” Sriubas said.

But the newness will wear off.

“People are going to say, ‘Hey I want to be productive for the next 45 minutes while I’m driving to work instead of noticing all the things I never noticed when I was so focused on the red light,’” Foreman added. “The train analogy, I think, is a good analogy. When you first ride the train, you look around and notice, but after a while, you start your laptop.” source

 


 

End Times

The United Nations Has Decreed That We Must Start Consuming Insects As Food, Better Check Your Nutrition Labels To See If You’re Eating Cricket Flour

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The United Nations 2030 Agenda For Sustainable Development has determined that for the planet to survive, we need to start eating bugs, insects and cricket flour.

Here’s a fun fact, in accordance with the United Nations Agenda 2030 mandate for a sustainable global system, one of the new things you will start seeing in the products you purchase will be foodstuffs made from bugs and insects. If the package of what you’re eating says ‘sustainable’, it’s highly likely you’re eating bugs. Welcome to the United Nations Agenda 2030 for Sustainable Living, have you worked up an appetite yet?

“And every creeping thing that creepeth upon the earth shall be an abomination; it shall not be eaten.” Leviticus 11:41 (KJB)

The United Nations web site says: “This Agenda is a plan of action for people, planet and prosperity. It also seeks to strengthen universal peace in larger freedom. We are determined to protect the planet from degradation, including through sustainable consumption and production, sustainably managing its natural resources and taking urgent action on climate change, so that it can support the needs of the present and future generations.” So what if your Doritos have been made with cricket flour? You won’t taste the difference. So what if the UN decrees you can no longer eat meat, but a lab-grown, frankenfood substitute instead? Don’t be such a baby, and after awhile, you’ll enjoy eating rats and roaches while the elites dine on Porterhouse and lobster. War is peace, baby.

The Unbelievable Ways Dried Crickets Are Turning Up in Your Food

FROM PREVENTION: Bugs are trending…all over my office. I’m buried in samples of foods made from crickets: cricket cookies, tortilla chips, protein bars, even all-purpose flour that apparently has nutty undertones and works well in banana bread. I’m intrigued and slightly weirded out, but most of all I’m wondering: Are bugs in food just a fleeting fad for the Western world, a nostalgic nod to more primeval populations who have been eating insects for centuries? Or does it have the potential to become part of the American palate, akin to sushi in the 1970s? I decide to investigate.

While eating bugs is common in Asia, Africa, and Latin America, it wasn’t until last May that the Western world—and, naturally, a bunch of start-ups—began taking edible insects seriously. That’s when the UN’s Food and Agriculture Organization released a report stating that by 2050, the world will need to feed 2 billion extra people, given the jump in population growth. One of its solutions: Eat more protein-rich bugs, which, if they become part of the mainstream global diet, could greatly affect the environment. Crickets emit 100 times fewer greenhouse gases than cattle, and raising a pound of crickets requires 1 gallon of water and 2 pounds of feed, while raising a pound of beef requires 2,000 gallons of water and 25 pounds of feed.

Cheap food is cool. But, uh, how do we make insects part of the mainstream in the US, where we’d much rather spray them with poison than sauté them in a pan? That’s where creative start-ups come in. Earlier this year, a woman named Megan Miller co-founded Bitty Foods in San Francisco, selling grain-free, cricket-flour-based cookies in flavors like orange-ginger and chocolate-cardamom. She says the cookies are a “gateway product,” meaning their sugary form can help disguise the fact that you’re eating bugs (and the gateway is apparently working, as I’m now on my third cookie since starting to write this article). “The key is turning crickets into something familiar,” Miller says. “So we slow roast them and mill them into a powder that can be incorporated into basically anything.” READ MORE

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. Even all the way to South Africa. We even restarted our weekly radio Bible study on Sunday nights again, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

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End Times

In 2012, We Warned You Of The Coming Second American Civil War, In 2022 It’s Now Arrived. We Here At NTEB Have Picked A Side, Have You?

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Here at NTEB, we’ve picked a side in this second American Civil War, and the side that we choose to fight on is the side preaching and teaching the Kingdom of God.

America is now a nation where, whatever party is in power, they use that power to control and marginalize the other side. This has always been done, of course, but never so nakedly and open as it is here in 2022. During the Obama years, history records him as the first ‘post-American president’, and through him were sown the seeds for the America’s second civil war. Our nation is irretrievably ripped down the middle, with no hope of either side ever coming to a reconciliation unless it is formed under Antichrist.

“And at what instant I shall speak concerning a nation, and concerning a kingdom, to build and to plant it; If it do evil in my sight, that it obey not my voice, then I will repent of the good, wherewith I said I would benefit them.” Jeremiah 18:9,10 (KJB)

Of course, this split down the middle of America is not organic, it was placed there intentionally by the same New World Order operatives that installed the dementia-addled Joe Biden in the White House as the pretend president. When the FBI raided Donald Trump’s Florida residence, Mar-a-Lago earlier this week, it had very little to do with recovering some missing paperwork, and everything to do with sending a message. What’s the message? That the party in power will do whatever it wants, whenever it wants, and your ‘constitutional rights’ will be trampled and overridden to accomplish that purpose. If they were truly interested in justice, those same FBI agents would have already raided Hunter Biden’s residence and shown us what’s on that laptop. How he calls his dad, Joe Biden, “pedo peter” in private family messages. If the FBI has time to go through Melania Trump’s underwear drawer, they certainly have time to take a look at Hunter Biden’s laptop. But they won’t, because what they’d find there will implicate Joe Biden in massive financial wrongdoing and influence peddling. Do a Google search for “riots in America”, and all you will see are links related to January 6th and Trump supporters. The 6 months worth of 2020 riots waged by ANTIFA and Black Lives Matter which caused over $2 billion in damages almost never appear. Funny how that works, isn’t it?

Here at NTEB, we’ve picked a side in this Civil War, and the side that we choose to fight on is the side that is preaching and teaching the Kingdom of God. We reject the carnal weapons of conventional warfare, choosing instead the word of God with which to fight our battles. This is a war for the souls of men and women, a war obscured by the endless, relentless, 60-seconds-per-minute Breaking News!!! that is forced in our face all day every day. Right now Democrats are calling the shots, eventually the Republicans will regain power, but nothing changes except that things progressively get worse. God has no interest in making America ‘great again’, and in fact, looks like He left us to our own devices a while ago.

Look in your King James Bible as hard as you can, and you won’t find a single reference to the United States of America. Oh sure, you find some things that have some distant commonality, but nothing you can make a real case for. Possibly Ezekiel 19:6, or maybe Nahum 2:13, but you won’t find a peep coming out of Daniel or Revelation about America, and that’s where the real action is. So consider this article your PSA about staying the course in the end times, not getting pulled into a prefabricated domestic war that is meaningless when compared to eternity and the Judgment Seat of Christ.

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. Even all the way to South Africa. We even restarted our weekly radio Bible study on Sunday nights again, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Continue Reading

End Times

Israel Defense Forces Announce The Start Of ‘Operation Breaking Dawn’ After 200 Rocket Attacks By Palestinian Islamic Jihad, Is Hamas Next?

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The Israel Defense forces on Friday launched Operation Breaking Dawn in the Gaza Strip, following days of tensions in the wake of the arrest of the leader of Palestinian Islamic Jihad in Judea and Samaria.

Israel announced the start of ‘Operation Breaking Dawn’ to deal aggressively with terror threats and rocket attacks from the Palestinian Islamic Jihad which began in earnest yesterday. Over 200 rockets were fired from Gaza into Israel, with the IDF responding late into the night, seeing the death of 15 PIJ militants to date. The IDF has reportedly deployed Iron Dome missile defense batteries to central Israel in anticipation of barrages and has called up 25,000 reserve troops.

“As birds flying, so will the LORD of hosts defend Jerusalem; defending also he will deliver it; and passing over he will preserve it.” Isaiah 31:5 (KJB)

Meanwhile over in Tbilsli, Georgia, we see something called the Peace Cathedral, which houses places of worship for Muslims, Jews and Christians. It’s based on a similar model called the House of One with plans laid in 2011, and construction started in 2021 in Berlin. We rightly understand this to be the One World Religion of Chrislam, and will be led by Antichrist and the False Prophet during the time of Jacob’s trouble. What began with Rick Warren’s ‘Peace Plan’ 20 years ago, has come to stunning fruition under the work of Pope Francis, Mohamed bin Zayed and the Abraham Accords.

Israel launches ‘Operation Breaking Dawn’ against Islamic Jihad in Gaza

BREAKING UPDATE: Rocket sirens sound in the southern part of Tel Aviv and the central cities of Rishon Lezion and Holon, for the first time since violence escalated between Israel and the Palestinian Islamic Jihad terror group on Friday. source

FROM THE JEWISH NEWS SYNDICATE: Israeli Prime Minister Yair Lapid said in a statement that the goal of the operation was “the elimination of a concrete threat” against civilians, as well as the targeting of terrorists and their sponsors.

“Anyone who tries to harm Israel should know: We will find you,” the premier said.

A senior Israeli source was quoted by media as saying that the mission was initiated with a view to thwarting an imminent large-scale terrorist attack.

According to the IDF, an airstrike on Friday killed senior PIJ commander Tayseer Jabari, who replaced Baha Abu al-Ata as the head of the terrorist group in northern Gaza after the latter’s assassination by the Israeli military in 2019.

The IDF said that some 15 PIJ terrorists had been killed in initial strikes targeting anti-tank missile operators and snipers in Gaza.

Meanwhile, the military has declared a “special situation” throughout the home front and warned residents within an 80-kilometer (50-mile) radius of Gaza, including those living in Tel Aviv, that there was a risk of rocket attacks.

Palestinian terrorists indeed began firing projectiles towards Israeli civilian areas at approximately 21:30 local time, as sirens blared across the country. So far, since the operation began, 71 rockets were fired at Israel from Gaza, 9 of which fell inside the Gaza strip, according to the IDF.

The IDF has reportedly deployed Iron Dome missile defense batteries to central Israel in anticipation of barrages and has called up 25,000 reserve troops.

“We will not allow anyone to threaten or harm the citizens of Israel. Whoever tries to do so will get hurt,” Defense Minister Benny Gantz said in reference to the ongoing military campaign. READ MORE

Now The End Begins is your front line defense against the rising tide of darkness in the last Days before the Rapture of the Church

When you contribute to this fundraising effort, you are helping us to do what the Lord called us to do. The money you send in goes primarily to the overall daily operations of this site. When people ask for Bibles, we send them out at no charge. When people write in and say how much they would like gospel tracts but cannot afford them, we send them a box at no cost to them for either the tracts or the shipping, no matter where they are in the world. Even all the way to South Africa. We even restarted our weekly radio Bible study on Sunday nights again, thanks to your generous donations. All this is possible because YOU pray for us, YOU support us, and YOU give so we can continue growing.

But whatever you do, don’t do nothing. Time is short and we need your help right now. The Lord has given us an open door with a tremendous ‘course’ for us to fulfill that will create an excellent experience at the Judgement Seat of Christ. Please pray for our efforts, and if the Lord leads you to donate, be as generous as possible. The war is REAL, the battle HOT and the time is SHORTTO THE FIGHT!!!

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJB)

“Thank you very much!” – Geoffrey, editor-in-chief, NTEB

Continue Reading

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