NTEB Interest-Based Ads

Tailored digital ads help support the free products, services and content you enjoy online. To help protect your privacy, NAI members voluntarily agree to the high standards established by the NAI Codes of Conduct when engaging in Interest-Based Advertising and Cross-App Advertising and are committed to providing you transparency and choice for these activities.

We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site.

These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other web sites in order to provide advertisements about goods and services likely to be of greater interest to you.

interest-based-advertising-new-york-city-skyline

Some of the ads you see on the Web or in applications on your mobile device are tailored to your interests and based on your activity online or in the applications on your mobile device. This type of ad tailoring — sometimes called “interest-based” or “online behavioral” advertising — is enabled through various technologies, including browser cookies, mobile advertising identifiers as well as other non-cookie technologies.

Tailored digital ads help support the free products, services and content you enjoy online. To help protect your privacy, NAI members voluntarily agree to the high standards established by the NAI Codes of Conduct when engaging in Interest-Based Advertising and Cross-App Advertising and are committed to providing you transparency and choice for these activities.

These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit

http://www.networkadvertising.org/managing/opt_out.asp.”*

 


 

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